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Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

discussion. The metrics covered in the book correspond with the customer journey, moving through measuring

Available: Copies:

Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

Format:

Books

Publication Date

2020

Excerpt:

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

Available: Copies:

The craft of criticism : critical media studies in practice

Kackman, Michael, editor.

Format:

Books

Publication Date

2018

Excerpt:

approach, a discussion of why and how it was used to study a particular medium or media, relevant examples

Available: Copies:

The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems

Lewrick, Michael.

Format:

Books

Publication Date

2018

Excerpt:

for common challenges including digital transformation, this practical, highly visual discussion shows

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Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

. It contains encounters, discussion questions, practical exercises and case studies to stimulate self

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

online companion to the printed text provides integrated discussion of video and other medium heretofore

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

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Financial accounting in an economic context

Pratt, Jamie.

Format:

Books

Publication Date

2014

Excerpt:

differences between IFRS and GAAP throughout each chapter. Each chapter closes with a "Issue for Discussion

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Research methodology : a step-by-step guide for beginners

Kumar, Ranjit, author.

Format:

Books

Publication Date

2014

Excerpt:

Contents note continued: Holistic research -- Community discussion forums -- Reflective journal log

Available: Copies:

10.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is

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11.

Line color form : the language of art and design

Day, Jesse.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=646914&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the

Available: Copies:

12.

Organisational behaviour : a contemporary South African perspective

Werner, Amanda.

Format:

Books

Publication Date

2011

Excerpt:

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

Available: Copies:

13.

Framed ink : drawing and composition for visual storytellers

Mateu-Mestre, Marcos, author.

Format:

Books

Publication Date

2010

Excerpt:

successful storyboards and graphics for the best visual communication. After a brief discussion on narrative

Available: Copies:

14.

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

nature, the book proceeds with a discussion of the messages and moral tales communicated about the

Available: Copies:

15.

The future of the Internet and how to stop it

Zittrain, Jonathan (Jonathan L.), 1969-

Table of contents only http://catdir.loc.gov/catdir/toc/ecip086/2007050361.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016581512etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016581512&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

prominence it has today, offers an accessible discussion of the problems of an "appliancized" future, and

Available: Copies:

16.

Criticizing photographs : an introduction to understanding images

Barrett, Terry, 1945-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0625/2005049619-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2005049619-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005049619-d.html

Format:

Books

Publication Date

2006

Excerpt:

color images, updated commentary, a completely revised chapter on theory that offers a broad discussion

Available: Copies:

17.

Introducing human geographies

Cloke, Paul J.

Format:

Books

Publication Date

2005

Excerpt:

of the first. Now in full colour with 16 new chapters, discussion points and glossary definitions in

Available: Copies:

18.

Introducing social semiotics

Van Leeuwen, Theo, 1947-

Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0418/2004013007.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2004013007-d.html

Format:

Books

Publication Date

2005

Excerpt:

"Featuring a full glossary of terms, exercises, discussion points and suggestions for further

Available: Copies:

19.

The media and body image : if looks could kill

Wykes, Maggie, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295979.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013068862&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2005295979-d.html

Format:

Books

Publication Date

2005

Excerpt:

discussion on body image in the context of socio-cultural change, gender politics and self-identity.

Available: Copies:

20.

Place : a short introduction

Cresswell, Tim.

Table of contents http://catdir.loc.gov/catdir/toc/ecip049/2003021515.html

Format:

Books

Publication Date

2004

Excerpt:

a focus for discussion, and the author also considers empirical examples of ways in which the

Available: Copies:

21.

A systematic theory of argumentation : the pragma-dialectical approach

Eemeren, F. H. van (Frans Hendrik), 1946-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/samples/cam041/2003046181.html
Table of contents http://catdir.loc.gov/catdir/toc/cam031/2003046181.html
Publisher description http://catdir.loc.gov/catdir/description/cam032/2003046181.html
Inhaltsverzeichnis http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3212760

Format:

Books

Publication Date

2004

Excerpt:

discussion" serves as a theoretical tool for analyzing, evaluating, and producing argumentative discourse. In

Available: Copies:

22.

Sociology and the environment : a critical introduction to society, nature, and knowledge

Irwin, Alan, 1955-

Table of contents http://www.mannlib.cornell.edu/cgi-bin/toc.cgi?4031101
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010318660&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=834996
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010318660&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

." "Combining theoretical discussion and case-studies with a sensitivity to the concerns of environmental policy

Available: Copies:

23.

Indian art

Mitter, Partha.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0611/2001273423-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/2001273423-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0611/2001273423-d.html

Format:

Books

Publication Date

2001

Excerpt:

contemporary periods, incorporating discussion of modern Bangladesh and Pakistan, tribal artists, and the

Available: Copies:

24.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

culmination puts it all together with a discussion of how the deep meaning of a product category itself can

Available: Copies:

25.

Speechmaking : rhetorical competence in a postmodern world

Sproule, J. Michael, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96083189.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96083189.html

Format:

Books

Publication Date

1997

Excerpt:

group discussion -- Parliamentary speaking.

Available: Copies:

26.

Outlooks : lesbian and gay sexualities and visual cultures

Horne, Peter, 1941-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/95038745-d.html

Format:

Books

Publication Date

1996

Excerpt:

, Outlooks It allows for a wide ranging theoretical and historical discussion of the place of lesbians and

Available: Copies:

27.

Introduction to communication. Course book 1, The basics

Steinberg, Sheila.

Format:

Books

Publication Date

1994

Excerpt:

. Communication networks in small groups. Group discussion. Leadership in groups. 10. Public speaking : Effective

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