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13.

Principles of managerial finance

Gitman, Lawrence J., author.

Table of contents http://catdir.loc.gov/catdir/toc/ecip084/2007046000.html

Format:

Books

Publication Date

2009

Excerpt:

The Prentice Hall series in finance.

Available: Copies:

14.

Microeconomics

Pindyck, Robert S.

Format:

Books

Publication Date

2005

Excerpt:

Prentice-Hall series in economics.

Available: Copies:

15.

Auditing : an integrated approach.

Arens, Alvin A.

Format:

Books

Publication Date

2000

Excerpt:

Prentice Hall series in accounting.

Available: Copies:

16.

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

New York : Financial Times/Prentice Hall,

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17.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Pearson Prentice Hall,

Available: Copies:

18.

How to write essays & assignments

McMillan, Kathleen.

Format:

Books

Publication Date

2010 2007

Excerpt:

Prentice Hall,

Available: Copies:

19.

Consumer behavior

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Pearson Prentice Hall,

Available: Copies:

20.

Accounting : an introduction

McLaney, E. J.

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2010

Excerpt:

Financial Times Prentice Hall,

Available: Copies:

21.

Marketing management.

Kotler, Philip.

Format:

Video disc

Publication Date

2009

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

22.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

23.

Funky business forever : how to enjoy capitalism

Ridderstråle, Jonas.

Format:

Books

Publication Date

2008

Excerpt:

Financial Times/Prentice Hall,

Available: Copies:

24.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

25.

Financial management : fresh perspectives

Stoltz, André.

Format:

Books

Publication Date

2007

Excerpt:

Pearson/Prentice Hall South Africa,

Available: Copies:

26.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Pearson Prentice Hall,

Available: Copies:

27.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

Pearson Prentice Hall,

Available: Copies:

28.

The art of responsive drawing

Goldstein, Nathan.

Format:

Books

Publication Date

2006

Excerpt:

Pearson/Prentice Hall,

Available: Copies:

29.

Multilingual glossary of financial management terms.

Format:

Books

Publication Date

2006

Excerpt:

Pearson/Prentice Hall South Africa,

Available: Copies:

30.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Pearson Prentice Hall,

Available: Copies:

31.

Purchasing and supply chain management

Lysons, Kenneth.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time

Format:

Books

Publication Date

2005

Excerpt:

Financial Times/Prentice Hall,

Available: Copies:

32.

Strategy bites back : it is a lot more, and less, than you ever imagined--

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Prentice Hall/Financial Times,

Available: Copies:

33.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2005

Excerpt:

Prentice Hall,

Available: Copies:

34.

Logistics and supply chain management : creating value-adding networks

Christopher, Martin.

Table of contents http://swbplus.bsz-bw.de/bsz256446229inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz256446229vlg.htm

Format:

Books

Publication Date

2005

Excerpt:

FT Prentice Hall,

Available: Copies:

35.

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

Fianancial Times/Prentice Hall,

Available: Copies:

36.

Management

Robbins, Stephen P., 1943-

Format:

Books

Publication Date

2005

Excerpt:

Pearson Prentice Hall,

Available: Copies:

37.

Virtuoso teams : lessons from teams that changed their worlds

Boynton, Andrew C.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013358882&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

FT Prentice Hall,

Available: Copies:

38.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Prentice Hall,

Available: Copies:

39.

Consumer behaviour

Schiffman,Leon G & Kanuk,Leslie Lazar

Format:

Books

Publication Date

2004

Excerpt:

Pearson/Prentice Hall

Available: Copies:

40.

Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

2004

Excerpt:

Pearson Prentice Hall,

Available: Copies:

41.

Statistics, data analysis, and decision modeling

Evans, James R. (James Robert), 1950-

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

42.

Clueless in staring a business

Lwin, May.

Format:

Books

Publication Date

2003

Excerpt:

Pearson Prentice Hall,

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43.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

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44.

Cutting edge radio : how to create the world's best radio aids for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

Available: Copies:

45.

Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

FT Prentice Hall,

Available: Copies:

46.

A simple guide to Macromedia Flash MX for Windows

Salter, Brian.

Format:

Books

Publication Date

2003

Excerpt:

Prentice Hall,

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47.

Funky business : talent makes capital dance

Nordström, K. (Kjell)

Format:

Books

Publication Date

2002

Excerpt:

FT Prentice Hall,

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48.

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

Prentice Hall,

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49.

Cultural theory and popular culture : an introduction

Storey, John, 1950-

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

50.

Strategy and the business landscape. core concepts

Ghemawat, Pankaj.

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

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51.

Introduction to international political economy

Balaam, David N., 1950-

Format:

Books

Publication Date

2001

Excerpt:

Prentice Hall,

Available: Copies:

52.

Behavior in organizations : understanding and managing the human side of work

Greenberg, Jerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1552966

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Books

Publication Date

2000

Excerpt:

Prentice Hall,

Available: Copies:

53.

The rise and fall of strategic planning

Mintzberg, Henry.

Table of contents http://www.gbv.de/dms/bowker/toc/9780273650379.pdf

Format:

Books

Publication Date

2000 1994

Excerpt:

Financial Times Prentice Hall,

Available: Copies:

54.

Essentials of organizational behavior

Robbins, Stephen P., 1943-

Format:

Books

Publication Date

2000

Excerpt:

Prentice Hall,

Available: Copies:

55.

Modern management control systems : text and cases

Merchant, Kenneth A.

Format:

Books

Publication Date

1998

Excerpt:

Prentice Hall,

Available: Copies:

56.

Organization theory : a strategic approach

Hodge, Billy J.

Format:

Books

Publication Date

1996

Excerpt:

Prentice Hall,

Available: Copies:

57.

Consumer behavior

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf

Format:

Books

Publication Date

1991

Excerpt:

Prentice Hall,

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