Search Results for Consumer Behavior.

1.

by

Schiffman, Leon G.

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Books

Publication Date

2010

Excerpt:

Consumer behavior / Schiffman, Leon G.

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2.

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

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3.

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

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4.

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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5.

Consumer behavior : building marketing strategy

by

Hawkins, Del I.

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Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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6.

The consistent consumer : predicting future behavior through lasting values

by

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
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Books

Publication Date

2005

Excerpt:

The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

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7.

Why people buy things they don't need : understanding and predicting consumer behavior

by

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
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Books

Publication Date

2004

Excerpt:

Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

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8.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

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9.

Consumer Behaviour 5th

by

Roberts-Lombard, Mornay

Format:

Books

Publication Date

2022

Excerpt:

Consumer Behaviour 5th Roberts-Lombard, Mornay

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10.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

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11.

Handbook of research on gender and marketing

by

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior.

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12.

The age of surveillance capitalism : the fight for a human future at the new frontier of power

by

Zuboff, Shoshana, 1951- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior -- Data processing.

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13.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research -- South Africa

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14.

The consumer decision journey of a Varsity College student the moment of truth

by

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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15.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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16.

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

by

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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17.

Consumer Behaviour 4e

by

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

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Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

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18.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
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Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

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19.

Consumer behaviour

by

Parumasur, Sanjana Brijball, editor.

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Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

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20.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

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21.

Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

by

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using

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22.

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

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Books

Publication Date

2014

Excerpt:

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

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23.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

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24.

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

by

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumer behavior -- South Africa -- Durban.

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25.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8

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26.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

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27.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

by

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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28.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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29.

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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30.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

by

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

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31.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

by

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumer behavior.

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32.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

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33.

Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

by

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

Excerpt:

Consumer behavior.

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34.

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

Available: Copies:

35.

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Consumer behavior.

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36.

Why we buy : the science of shopping

by

Underhill, Paco.

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Books

Publication Date

2009

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Consumer behavior.

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37.

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

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Books

Publication Date

2008

Excerpt:

Consumer behavior.

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38.

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

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Books

Publication Date

2008

Excerpt:

behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of

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39.

Marketing

by

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

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40.

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

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41.

Advertising : concept and copy

by

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief

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42.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
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Books

Publication Date

2006

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Consumer behavior.

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43.

The culture code : an ingenious way to understand why people around the world buy and live as they do

by

Rapaille, Clotaire.

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Books

Publication Date

2006

Excerpt:

Consumer behavior -- Psychological aspects.

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44.

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

by

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South

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45.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

by

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
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Books

Publication Date

2006

Excerpt:

Consumer behavior.

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46.

The Century of the self. Episode 1, Happiness machines

by

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Consumer behavior.

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47.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

by

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
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Publication Date

2005

Excerpt:

Consumer behavior.

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48.

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

by

Payne, Joanne.

Format:

Manuscript

Publication Date

2005

Excerpt:

Consumer behavior -- South Africa -- Durban.

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49.

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

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Books

Publication Date

2003

Excerpt:

Consumer behavior -- Psychological aspects.

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50.

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

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51.

Contemporary advertising

by

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market

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52.

Internet marketing : readings and online resources

by

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
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Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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53.

Marketing management : knowledge and skills

by

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
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Books

Publication Date

2001

Excerpt:

and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The

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54.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

by

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior -- History -- 20th century.

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55.

Truth, lies, and advertising : the art of account planning

by

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
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Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

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56.

Basic marketing : a global-managerial approach

by

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

global consumer markets -- Behavioral dimensions of the consumer market -- Business and organizational

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57.

The Popcorn report : revolutionary trend predictions for marketing in the 90s.

by

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Consumer behavior -- Forecasting.

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