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1. 
Cover image for The Name of the rose
The Name of the rose
by 
Eco, Umberto.
Format: 
Books
Publication Date 
1983
Excerpt: 
The Name of the rose / Eco, Umberto.
Available: Copies:
2. 
Cover image for My name is Will : a novel of sex, drugs, and Shakespeare
My name is Will : a novel of sex, drugs, and Shakespeare
My name is Will : a novel of sex, drugs, and Shakespeare
by 
Winfield, Jess.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
My name is Will : a novel of sex, drugs, and Shakespeare / Winfield, Jess.
Available: Copies:
3. 
Cover image for Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Brands and branding in South Africa : key success stories.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
4. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand name products.
Available: Copies:
5. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Brand name products.
Available: Copies:
6. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products -- Management.
Available: Copies:
7. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products.
Available: Copies:
8. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand name products.
Available: Copies:
9. 
Cover image for Brands and branding South Africa 26
Brands and branding South Africa 26
Brands and branding South Africa 26
by 
Affirnity Advertising and Publishing
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand name products -- South Africa
Available: Copies:
10. 
Cover image for Brands and branding South Africa 2019
Brands and branding South Africa 2019
Brands and branding South Africa 2019
by 
Affirnity Advertising and Publishing
Format: 
Books
Publication Date 
2019
Excerpt: 
Brand name products -- South Africa
Available: Copies:
11. 
Cover image for Brands and branding 24 South Africa
Brands and branding 24 South Africa
Brands and branding 24 South Africa
by 
Affinity Advertising & Publishing
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products -- Case Studies.
Available: Copies:
12. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Glossary -- Endnotes -- Name index -- Subject index.
Available: Copies:
13. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand name products.
Available: Copies:
14. 
Cover image for Brands and branding 23
Brands and branding 23
Brands and branding 23
by 
Affinity Advertising & Publishing
Format: 
Books
Publication Date 
2017
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
15. 
Cover image for Brands and branding South Africa 2016.
Brands and branding South Africa 2016.
Brands and branding South Africa 2016.
by 
Affinity Advertising & Publishing.
Format: 
Books
Publication Date 
2016
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
16. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
17. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Brand name products.
Available: Copies:
18. 
Cover image for Power brands : measuring, making, and managing brand success
Power brands : measuring, making, and managing brand success
by 
Perrey, Jesko, author.
Format: 
Regular print
Publication Date 
2015
Excerpt: 
Brand name products -- Management.
Available: Copies:
19. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand name products.
Available: Copies:
20. 
Cover image for Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
Brands & branding in South Africa 2015.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2015
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
21. 
Cover image for Architecture : form, space, & order
Architecture : form, space, & order
by 
Ching, Francis D. K., 1943-
E-book - Full text from Dawsonera
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118745083.jpg
Format: 
Books
Publication Date 
2015
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
22. 
Cover image for Social research methods : qualitative and quantitative approaches
Social research methods : qualitative and quantitative approaches
by 
Neuman, W. Lawrence (William Lawrence), 1950- author.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927
Format: 
Books
Publication Date 
2014
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
23. 
Cover image for Baz Luhrmann : interviews
Baz Luhrmann : interviews
by 
Luhrmann, Baz, interviewee.
Format: 
Books
Publication Date 
2014
Excerpt: 
-director Baz Luhrmann is an internationally known brand name. His name has even entered the English language as
Available: Copies:
24. 
Cover image for Brand schizo
Brand schizo
Brand schizo
by 
Stopforth, Mike.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- Management.
Available: Copies:
25. 
Cover image for Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
by 
Brands and Branding, South Africa.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
26. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- Management.
Available: Copies:
27. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- South Africa -- Management.
Available: Copies:
28. 
Cover image for Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
Brands & branding in South Africa 2013.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
29. 
Cover image for The graphic designer's business survival guide
The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: 
Books
Publication Date 
2013
Excerpt: 
http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest
Available: Copies:
30. 
Cover image for Media and society
Media and society
by 
O'Shaughnessy, Michael, 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
name? Language and the social construction of reality -- Mediation and representation -- Texts
Available: Copies:
33. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products.
Available: Copies:
35. 
Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
Brands & branding in South Africa 2012 : brands--the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
36. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- Management.
Available: Copies:
37. 
Cover image for How to set up & run a fashion label
How to set up & run a fashion label
by 
Meadows, Toby.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know
Available: Copies:
38. 
Cover image for Pro C# 5.0 and the .NET 4.5 framework
Pro C# 5.0 and the .NET 4.5 framework
by 
Troelsen, Andrew W.
Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Resolving Name Clashes with Fully Qualified Names -- Resolving Name Clashes with Aliases -- Creating Nested
Available: Copies:
39. 
Cover image for Brand management
Brand management
Brand management
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- Management.
Available: Copies:
40. 
Cover image for The Sage handbook of qualitative research
The Sage handbook of qualitative research
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html
Format: 
Books
Publication Date 
2011
Excerpt: 
justice research / In the name of human rights: I say (how) you (should) speak (before I listen) / Jazz
Available: Copies:
41. 
Cover image for From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
by 
Morris, Michael, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- South Africa -- History.
Available: Copies:
42. 
Cover image for Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
43. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
44. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
45. 
Cover image for Accounting : an introduction
Accounting : an introduction
by 
McLaney, E. J.
View this book online, via DawsonERA, both on- and off-campus
Format: 
Books
Publication Date 
2010
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
46. 
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
47. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
49. 
Cover image for Freakonomics : a rogue economist explores the hidden side of everything
Freakonomics : a rogue economist explores the hidden side of everything
by 
Levitt, Steven D., author.
View cover image provided by Mackin http://www.mackin.com/BookPics/Book.aspx?isbn=9780060731335
Format: 
Books
Publication Date 
2009
Excerpt: 
parent? -- Perfect parenting, Part II; or : would a Roshanda by any other name smell as sweet
Available: Copies:
50. 
Cover image for BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
by 
Adamson, Allen P.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Brand name products.
Available: Copies:
53. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
54. 
Cover image for The encyclopaedia of brands & branding in South Africa 2008.
The encyclopaedia of brands & branding in South Africa 2008.
The encyclopaedia of brands & branding in South Africa 2008.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
55. 
Cover image for Mistaken identity : two families, one survivor, unwavering hope
Mistaken identity : two families, one survivor, unwavering hope
by 
Van Ryn, Don.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0827/2008002322-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0827/2008002322-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0809/2008002322-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Meet Laura Van Ryn and Whitney Cerak: one buried under the wrong name, one in a coma and being
Available: Copies:
56. 
Cover image for Logo savvy : top brand-design firms share their naming and identity strategies
Logo savvy : top brand-design firms share their naming and identity strategies
by 
Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
"How do you create a name for your company, product, or service? What should its look be? Logo
Available: Copies:
57. 
Cover image for Brandscapes : architecture in the experience economy
Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
58. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
59. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
60. 
Cover image for Left to tell : discovering God amidst the Rwandan holocaust
Left to tell : discovering God amidst the Rwandan holocaust
by 
Ilibagiza, Immaculée.
Table of contents http://catdir.loc.gov/catdir/toc/ecip063/2005031509.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014795397&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2005031509-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005031509-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Foreword by Dr. Wayne W. Dyer -- Preface -- Introduction: my name is Immaculée -- Part I : The
Available: Copies:
62. 
Cover image for Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
that are being used by big-name brands, non-profit organizations and individuals to promote themselves
Available: Copies:
64. 
Cover image for Gender trouble : feminism and the subversion of identity
Gender trouble : feminism and the subversion of identity
by 
Butler, Judith, 1956-
Klappentext
Klappentext
Klappentext
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006003260.html
Format: 
Books
Publication Date 
2006 1999
Excerpt: 
https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp
Available: Copies:
65. 
Cover image for Branded customer service : the new competitive edge
Branded customer service : the new competitive edge
by 
Barlow, Janelle, 1943-
Format: 
Books
Publication Date 
2006 2004
Excerpt: 
Brand name products.
Available: Copies:
67. 
Cover image for Africa's media, democracy, and the politics of belonging
Africa's media, democracy, and the politics of belonging
by 
Nyamnjoh, Francis B., 1961-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013004758&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book review (H-Net) http://www.h-net.org/reviews/showrev.php?id=11845
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction : media, belonging and democratisation in Africa -- 1. In the name of democracy : the
Available: Copies:
68. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
69. 
Cover image for Superbrands : an insight into many of South Africa's strongest brands
Superbrands : an insight into many of South Africa's strongest brands
Superbrands : an insight into many of South Africa's strongest brands
by 
Sadler, Eamonn.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products -- South Africa.
Available: Copies:
70. 
Cover image for The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
71. 
Cover image for Design
Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
Available: Copies:
72. 
Cover image for No such thing as over-exposure : inside the life and celebrity of Donald Trump
No such thing as over-exposure : inside the life and celebrity of Donald Trump
by 
Slater, Robert, 1943-2014.
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html
Format: 
Books
Publication Date 
2005
Excerpt: 
billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that
Available: Copies:
73. 
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing.
Available: Copies:
74. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
75. 
Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
76. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
77. 
Cover image for Beyond branding : how the new values of transparency and integrity are changing the world of brands
Beyond branding : how the new values of transparency and integrity are changing the world of brands
by 
Ind, Nicholas.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
Brand name products.
Available: Copies:
79. 
Cover image for 2004 Encyclopaedia of brands and branding in South Africa.
2004 Encyclopaedia of brands and branding in South Africa.
2004 Encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
80. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
81. 
Cover image for Brand it like Beckham : the story of how brand Beckham was built
Brand it like Beckham : the story of how brand Beckham was built
by 
Milligan, Andy.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
82. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by 
Lindström, Martin, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products.
Available: Copies:
84. 
Cover image for The business of brands
The business of brands
by 
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
85. 
Cover image for Shelf life
Shelf life
by 
Walford, Rosie.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Humor.
Available: Copies:
86. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
Brand name products -- Management.
Available: Copies:
87. 
Cover image for Branding : [brand strategy, design, and implementation of corporate and product identity]
Branding : [brand strategy, design, and implementation of corporate and product identity]
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management.
Available: Copies:
89. 
Cover image for A new brand world : 8 principles for achieving brand leadership in the 21st century
A new brand world : 8 principles for achieving brand leadership in the 21st century
by 
Bedbury, Scott.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Brand name products.
Available: Copies:
90. 
Cover image for Brands and branding
Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Forecasting.
Available: Copies:
91. 
Cover image for The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
93. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
94. 
Cover image for Branding : from brief to finished solution
Branding : from brief to finished solution
by 
Mono (Firm)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
95. 
Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products.
Available: Copies:
96. 
Cover image for Looking closer 4, Critical writings on graphic design
Looking closer 4, Critical writings on graphic design
by 
Bierut, Michael.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
/ The hole in art's umbrella / Graphic news / Movie titles: much ado about little / The name game
Available: Copies:
97. 
Cover image for The 2002 encyclopaedia of brands and branding in South Africa.
The 2002 encyclopaedia of brands and branding in South Africa.
The 2002 encyclopaedia of brands and branding in South Africa.
by 
Sunday Times.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
98. 
Cover image for I want to change the world
I want to change the world
by 
Rashid, Karim, 1960-
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001087797.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001087797.html
Format: 
Books
Publication Date 
2001
Excerpt: 
brink of household-name celebrity, he is already a superstar among design aficionados." "Rashid was born
Available: Copies:
99. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products.
Available: Copies:
100. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Brand name products -- Political aspects.
Available: Copies:
101. 
Cover image for Positioning : the battle for your mind
Positioning : the battle for your mind
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free
Available: Copies:
102. 
Cover image for Branding @ the digital age
Branding @ the digital age
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products.
Available: Copies:
103. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
104. 
Cover image for Life style
Life style
by 
Mau, Bruce.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Audition -- Inventing a voice -- The spelling of Mr. Kwinter's proper name -- Chris Marker's favorite
Available: Copies:
105. 
Cover image for Boys don't cry
Boys don't cry
Boys don't cry
Format: 
Projected graphic
Publication Date 
2000
Excerpt: 
A transgendered youth starts living as a man, and assumes the name Brandon Teena. He moves to a
Available: Copies:
106. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
107. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
1999
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
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