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Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

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Books

Publication Date

2003

Excerpt:

Psychologische aspecten.

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2.

Cover image for The design of everyday things

The design of everyday things

by

Norman, Donald A.

Format:

Books

Publication Date

1998 1988

Excerpt:

Psychologische aspecten.

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3.

Cover image for Visual persuasion : the role of images in advertising

Visual persuasion : the role of images in advertising

by

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Psychologische aspecten.

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