Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

-- Managing Brand Growth -- Brand Relevance -- Communal Branding -- Part III: Brand Management Challenges

/ Bridgette Braig -- Using neuroscience to assess brands / Moran Cerf -- Measuring brand relevance and health

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

critical theory and environmental politics, Critical Ecologies underscores the continued relevance of the

Highlighting the relevance of marketing intelligence and the power of the Internet in marketing

Coloured identity, its history, and its relevance to South African national life. Mohamed Adhikari engages

(Kash Shree) -- The Law of Relevance (Anne Bologna) -- The Law of Humour (James Lowther) -- The Law of

-- 4. Relevance -- 5. Analysis as reconstruction -- 6. Rules for a critical discussion -- 7. Fallacies.