Selling to big companies / Konrath, Jill.

ABC's of relationship selling / Futrell, Charles.

The back of the napkin : solving problems and selling ideas with pictures / Roam, Dan.

Achieving excellence in selling : a South African approach / Blem, Norman.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

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The evolution of Old Spice in a new media environment / Belling, Cameron

mobile -- Managing personal communications: direct and database marketing and personal selling

software offered by CAD suppliers This best-selling textbook still remains the essential purchase for

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince

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. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

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Our all-time best selling book is now available in a revised and expanded second edition. Thinking

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-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

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Selling.

All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.

Selling.

opponent, this best-selling 2000-year-old military manual is still worshipped by soldiers on the

: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to

Selling.

) -- The Law of Positioning (AI Ries) -- The Law of Consistency (Ian Batey) -- The Law of Selling (Dave

English language -- Orthography and spelling -- Study and teaching.

Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some

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: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast

implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual

-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion