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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
2. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
3. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Behavior modification -- Economic aspects.
Available: Copies:
4. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
Available: Copies:
5. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
6. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
Available: Copies:
7. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
Available: Copies:
8. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
Available: Copies:
9. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
11. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
14. 
Cover image for Social psychology
by 
Baron, Robert A.
Format: 
Books
Publication Date 
2008
Excerpt: 
Social psychology / Baron, Robert A.
Available: Copies:
15. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
Available: Copies:
16. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
18. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
by 
Spurlock, Morgan, 1970-
Format: 
Video disc
Publication Date 
2004
Excerpt: 
Social problem films.
Available: Copies:
20. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
21. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market
Available: Copies:
22. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2001
Excerpt: 
's social interactions / The media and children's fears, anxieties, and perceptions of danger / Effects of
Available: Copies:
23. 
Cover image for Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Organizational behavior / Kreitner, Robert.
Available: Copies:
24. 
Cover image for The tipping point : how little things can make a big difference
by 
Gladwell, Malcolm, 1963-
Format: 
Books
Publication Date 
2000
Excerpt: 
Contagion (Social psychology)
Available: Copies:
25. 
Cover image for The new women and the old men : love, sex and the women question
by 
Brandon, Ruth, 1943-
Format: 
Books
Publication Date 
2000
Excerpt: 
Social reformers -- Sexual behavior -- Great Britain.
Available: Copies:
26. 
Cover image for Contemporary philosophy of social science : a multicultural approach
by 
Fay, Brian.
Format: 
Books
Publication Date 
1996
Excerpt: 
Contemporary philosophy of social science : a multicultural approach / Fay, Brian.
Available: Copies:
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