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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2014

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Media studies. Volume 4, Social (new) media and mediated communication today

Fourie, Pieter J. (Pieter Jacobus), 1950-

Format:

Books

Publication Date

2017

Excerpt:

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

Available: Copies:

Don't film yourself having sex : and other legal advice to see you through the age of social media

Sadleir, Emma.

Format:

Books

Publication Date

2014

Excerpt:

Don't film yourself having sex : and other legal advice to see you through the age of social media /

Available: Copies:

Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark

Available: Copies:

Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Rawson, Lisa.

Format:

Computer file

Publication Date

2011

Excerpt:

An exploration of how social influences such as social groups, the media and economic situations

Available: Copies:

Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

Available: Copies:

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

Available: Copies:

Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and

Available: Copies:

10.

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Rowles, Daniel, author.

Format:

Books

Publication Date

2022

Excerpt:

content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a

Available: Copies:

11.

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

Available: Copies:

12.

Your research project : designing, planning, and getting started

Walliman, Nicholas, author.

Format:

Books

Publication Date

2020

Excerpt:

literature review - Anticipate the challenges of social media and web-based research - Apply 'how to' tips

Available: Copies:

13.

Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

gaze; 5. The hashtaggable body: negotiating gender performance in social media; 6. Patriarchal myths

Available: Copies:

14.

Digital you : real personal branding in the virtual age

Arruda, William, 1961- author.

Format:

Books

Publication Date

2019

Excerpt:

Social media -- Marketing.

Available: Copies:

15.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

Available: Copies:

16.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Available: Copies:

17.

Digital marketing excellence : planning, optimizing and integrating online marketing

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

Available: Copies:

18.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

Available: Copies:

19.

Android 6 for programmers : an app-driven approach, 3/E

Deitel, Paul J., author.

Format:

Books

Publication Date

2016

Excerpt:

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

Available: Copies:

20.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Digital media.

Available: Copies:

21.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

22.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

23.

Effective business communication in organisations : preparing messages that communicate

Fielding, M. L. (Michael L.), author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

24.

The digital media handbook

Dewdney, Andrew, author.

Format:

Books

Publication Date

2014

Excerpt:

SOCIAL SCIENCE -- Media Studies.

Available: Copies:

25.

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Social media.

Available: Copies:

26.

Effective business communication in organisations : preparing messages that communicate

Fielding, M. L. (Michael L.), author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

27.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

Available: Copies:

28.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Available: Copies:

29.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Available: Copies:

30.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Available: Copies:

31.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Social media.

Available: Copies:

32.

Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- Social aspects.

Available: Copies:

33.

The handbook of media and communication research : qualitative and quantitative methodologies

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

The handbook of media and communication research : qualitative and quantitative methodologies /

Available: Copies:

34.

Approach and language

Ambrose, Gavin, author.

Format:

Books

Publication Date

2011

Excerpt:

; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language

Available: Copies:

35.

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be

Available: Copies:

36.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Social media.

Available: Copies:

37.

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

Environment, media and communication / Hansen, Anders, 1957-

Available: Copies:

38.

Unmarketing : stop marketing. Start engaging.

Stratten, Scott.

Format:

Books

Publication Date

2010

Excerpt:

't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus Linkedln

Available: Copies:

39.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

Available: Copies:

40.

Media & society

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

Format:

Books

Publication Date

2008

Excerpt:

Mass media -- Social aspects.

Available: Copies:

41.

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

Social media -- Marketing.

Available: Copies:

42.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory

Available: Copies:

43.

A world history of photography

Rosenblum, Naomi.

Table of contents http://www.gbv.de/dms/bowker/toc/9780789209467.pdf

Format:

Books

Publication Date

2007

Excerpt:

photography : another aspect 1890-1920 -- Documentation : the social scene to 1945 -- Illuminating injustice

Available: Copies:

44.

Putting people in the picture : visual methodologies for social change

De Lange, Naydene.

Format:

Books

Publication Date

2007

Excerpt:

Putting people in the picture : visual methodologies for social change / De Lange, Naydene.

Available: Copies:

45.

Articulations : a Harold Wolpe Memorial lecture collection

Alexander, Amanda.

Format:

Books

Publication Date

2006

Excerpt:

South Africa -- Social conditions -- 1994-

Available: Copies:

46.

New media, old media : a history and theory reader

Chun, Wendy Hui Kyong, 1969-

Inhaltsverzeichnis Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014486.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0647/2005014486-d.html

Format:

Books

Publication Date

2006

Excerpt:

New media, old media : a history and theory reader / Chun, Wendy Hui Kyong, 1969-

Available: Copies:

47.

Baba : men and fatherhood in South Africa

Richter, Linda M.

http://www.hsrcpress.ac.za/
Book review (H-Net) http://www.h-net.org/review/hrev-a0f5w9-aa
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0730/2006432236-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006432236-d.html

Format:

Books

Publication Date

2006

Excerpt:

including the input of class and race issues to the portrayal of fathers in the media. By turning attention

Available: Copies:

48.

Carnage and the media : the making and breaking of news about violence

Seaton, Jean.

Format:

Books

Publication Date

2005

Excerpt:

Carnage and the media : the making and breaking of news about violence / Seaton, Jean.

Available: Copies:

49.

Blog! : how the newest media revolution is changing politics, business, and culture

Kline, David, 1950-

Format:

Books

Publication Date

2005

Excerpt:

Blog! : how the newest media revolution is changing politics, business, and culture / Kline, David

Available: Copies:

50.

The power of identity

Castells, Manuel, 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip042/2003006970.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010294263&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Information technology -- Social aspects.

Available: Copies:

51.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising

Available: Copies:

52.

Introducing cultural and media studies : a semiotic approach

Thwaites, Tony.

Table of contents Kostenfrei
Table of contents
Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2002

Excerpt:

Mass media -- Social aspects.

Available: Copies:

53.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Mass-média.

Available: Copies:

54.

Cultural theory and popular culture : an introduction

Storey, John, 1950-

Format:

Books

Publication Date

2001

Excerpt:

, Feminism as Social Practice, Men's Studies and Masculinities. Illustrations have been added." "The new

Available: Copies:

55.

Handbook of children and the media

Singer, Dorothy G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html

Format:

Books

Publication Date

2001

Excerpt:

Handbook of children and the media / Singer, Dorothy G.

Available: Copies:

56.

Persuasive communication skills : public speaking

Steinberg, Sheila.

Format:

Books

Publication Date

1999

Excerpt:

conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory

Available: Copies:

57.

The gender/sexuality reader : culture, history, political economy

Lancaster, Roger N.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0647/96039187-d.html

Format:

Books

Publication Date

1997

Excerpt:

Corps humain -- Aspect social.

Available: Copies:

58.

Representation : cultural representations and signifying practices

Hall, Stuart, 1932-2014.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html

Format:

Books

Publication Date

1997

Excerpt:

Culture, media, and identities.

Available: Copies:

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