Search Results for Strategic management

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

51 Results Found

000000000000000000000000000000000000000000000000000IIE

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

Available: Copies:

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

Strategic market management

Aaker, David A.

Format:

Books

Publication Date

2001

Excerpt:

Strategic market management Aaker, David A.

Available: Copies:

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

Strategic market management / Aaker, David A.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

Strategic marketing management

Parry, Mark E. (Mark Edward), 1957-

Format:

Books

Publication Date

2005 2001

Excerpt:

Strategic marketing management / Parry, Mark E. (Mark Edward), 1957-

Available: Copies:

Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Strategic information systems management / Grant, Kevin, 1968-

Available: Copies:

Cases in strategic management

Pearce, John A.

Format:

Books

Publication Date

1997

Excerpt:

Cases in strategic management / Pearce, John A.

Available: Copies:

10.

Retail management : a strategic approach.

Berman, Barry, author.

Format:

Books

Publication Date

2018

Excerpt:

Retail management : a strategic approach. Berman, Barry, author.

Available: Copies:

11.

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-

Available: Copies:

12.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1995

Excerpt:

Strategic management : concepts and cases / Thompson, Arthur A., 1940-

Available: Copies:

13.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

14.

Strategic management : developing sustainability in Southern Africa

Louw, Lynette.

Format:

Books

Publication Date

2013

Excerpt:

Strategic management : developing sustainability in Southern Africa / Louw, Lynette.

Available: Copies:

15.

Strategic management : towards sustainable strategies in Southern Africa

Louw, Lynette, editor.

Format:

Books

Publication Date

2024

Excerpt:

Strategic management : towards sustainable strategies in Southern Africa / Louw, Lynette, editor.

Available: Copies:

16.

Strategic management : towards sustainable strategies in Southern Africa

Louw, Lynette, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2437602&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Strategic management : towards sustainable strategies in Southern Africa / Louw, Lynette, editor.

Available: Copies:

17.

The strategic management process : a South African perspective

Lazenby, Kobus.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1775031&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

The strategic management process : a South African perspective / Lazenby, Kobus.

Available: Copies:

18.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

19.

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

The new strategic brand management : advanced insights and strategic thinking / Kapferer, Jean-Noël.

Available: Copies:

20.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

21.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

22.

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.

Available: Copies:

23.

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Brand name products -- Management.

Available: Copies:

24.

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2022

Excerpt:

Strategic planning.

Available: Copies:

25.

Contemporary management principles

Brevis, Tersia, 1967-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

Contemporary management principles / Brevis, Tersia, 1967-

Available: Copies:

26.

How to future : leading and sense-making in an age of hyperchange

Smith, Scott, 1967- author.

Format:

Books

Publication Date

2020

Excerpt:

Technological innovations -- Management.

Available: Copies:

27.

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic planning.

Available: Copies:

28.

Contemporary management principles

Brevis, Tersia, 1967-

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Contemporary management principles / Brevis, Tersia, 1967-

Available: Copies:

29.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Interior decoration firms -- United States -- Management.

Available: Copies:

30.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

Small business -- Management.

Available: Copies:

31.

Applied strategic marketing

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

Applied strategic marketing / Jooste, C. J. (Christiaan Johannes), 1947-

Available: Copies:

32.

Teaching about the future

Bishop, Peter C.

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site

Format:

Books

Publication Date

2012

Excerpt:

explanation -- Strategic Planning and Change Managemant.

Available: Copies:

33.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

Available: Copies:

34.

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

35.

The business of sustainable development in Africa : human rights, partnerships, alternative business models

Hamann, Ralph.

Format:

Books

Publication Date

2008

Excerpt:

entrepreneurship in Africa : E+Co's path to scale / Oana Branzei and Kevin McKague -- Stitch Wise : strategic

Available: Copies:

36.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

37.

International business : competing in the global marketplace

Hill, Charles W. L.

Format:

Books

Publication Date

2007

Excerpt:

International business enterprises -- Management.

Available: Copies:

38.

Applied strategic marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2005

Excerpt:

Applied strategic marketing / Du Plessis, P. J. (Phillipus Jacobus), 1943-

Available: Copies:

39.

Logistics and supply chain management : creating value-adding networks

Christopher, Martin.

Table of contents http://swbplus.bsz-bw.de/bsz256446229inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz256446229vlg.htm

Format:

Books

Publication Date

2005

Excerpt:

Logistics and supply chain management : creating value-adding networks / Christopher, Martin.

Available: Copies:

40.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

41.

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.

Available: Copies:

42.

Human resource management

Fisher, Cynthia D., author.

Table of contents http://catdir.loc.gov/catdir/toc/fy032/2001133251.html

Format:

Books

Publication Date

2003

Excerpt:

Human resource management / Fisher, Cynthia D., author.

Available: Copies:

43.

Passion branding

Duffy, Neill.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html

Format:

Books

Publication Date

2003

Excerpt:

platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and

Available: Copies:

44.

Management principles : a contemporary edition for Africa

Brevis, Tersia, 1967-

Format:

Books

Publication Date

2002

Excerpt:

Management principles : a contemporary edition for Africa / Brevis, Tersia, 1967-

Available: Copies:

45.

Good to great : why some companies make the leap-- and others don't

Collins, James C. (James Charles), 1958-

Format:

Books

Publication Date

2001

Excerpt:

Technological innovations -- Management.

Available: Copies:

46.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

Applied strategic marketing / Du Plessis, P. J.

Available: Copies:

47.

Strategy and the business landscape. core concepts

Ghemawat, Pankaj.

Format:

Books

Publication Date

2001

Excerpt:

Industrial management.

Available: Copies:

48.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing management : knowledge and skills / Peter, J. Paul.

Available: Copies:

49.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

Innovation management : strategies, implementation and profits / Afuah, Allan.

Available: Copies:

50.

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Strategic planning.

Available: Copies:

51.

Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

Cranfield management series.

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

	{displayName}	{count}
{error}