Kasinomics : African informal economies and the people who inhabit them / Alcock, GG, author.

understanding of people and an awareness of their needs, the text moves through the creative process step by

-achievers different? His answer is that we pay too much attention to what successful people are like, and too little

service representative, a pair of successful chefs, a cardiologist, an automotive mechanic, the author

Why people buy things they don't need : understanding and predicting consumer behavior / Danziger

demonstrates how people can stop undermining themselves and what happens when they do--freely and fully putting

types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word

between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut

. Disruption is must reading for all advertising and marketing professionals, as well as business people who