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1. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
, podcasting, Twitter, Facebook, LinkedIn, Pinterest, Google+, YouTube, SlideShare, Photo sites.
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2. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
, podcasting) -- Consumers as brand advocates and critics the need to consider digital advocacy in an era of
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