Handbook of public relations / Skinner, J. C. (J. Chris)

Public relations : African perspectives / Rensburg, Ronél S.

Public relations : theory and practice / Fourie, Letitia Engela, editor.

Public relations : theory and practice / Fourie, L., editor.

The handbook of public relations / Skinner, J. C. (J. Chris)

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

management, purchasing and the supply chain, human resources and public relations.

Public relations.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Corporations -- Public relations.

American National Exhibition in Moscow - a triumph of technology and enlightened public relations at the

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication