The Yahoo! style guide : the ultimate sourcebook for writing, editing, and creating content for the digital world

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Title:

Author:

Barr, Chris.

ISBN:

9780312569846

Personal Author:

Barr, Chris.

Edition:

1st ed.

Publication Information:

Physical Description:

xv, 512 pages : illustrations ; 24 cm

Contents:

Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.

Abstract:

A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.

Subject Term:

Web sites -- Design.

Information organization.

Online authorship.

Added Corporate Author:

Yahoo! Inc.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:REC-BOOK	000116104	748 THE	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000037165	748 THE	1	Searching... Unknown
Searching... 1:VGDBN	1:REC-BOOK	000011174	748 THE	1	Searching... Unknown
Searching... 1:VGPTA	1:PRES-BOOK	000133877	006.7 BAR	1	Searching... Unknown

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Summary

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you:

- Shape your text for online reading

- Construct clear and compelling copy

- Write eye-catching and effective headings

- Develop your site's unique voice

- Streamline text for mobile users

- Optimize webpages to boost your chances of appearing in search results

- Create better blogs and newsletters

- Learn easy fixes for your writing mistakes

- Write clear user-interface text

This essential sourcebook--based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years--is now at your fingertips.