Introduction -- Acknowledgments -- Graphic --Design --My Training --STUDENT ASSIGNMENTS --The Form of a Maple Leaf --LETTERFORM STUDIES --Letters as Forms --The Form of a Letter --Free Form and Structure --Combining Free and Structured Forms --Letter Form on a 3-D Surface --2-D and 3-D Combinations --The Form of a Chair --2-D Chair Form to a 3-D Object --Chairforms and Letterforms Combined --Field in Motion --Formal Qualities of a Letter --Form and Structure --Form Progression --A Structural Framework --Juxtaposing Images --Visual Connections --Overview --TEN STEPS --Steps, Sequence, Series --Function of a Handtool --Combining Visual Stories --Transforming a Letter --A Word's Meaning Visualized --Visual Comparisons --Variations on a Theme --Analyzing Form --One to Ten --Essence of an Object --Containers/Contents --Type and image --LETTERFORMS AND TYPOGRAPHY --Typographic Form --Symbols/Signs --Graphic Standards Manual --Design Application --PROFESSIONAL PRACTICE --From School to Studio --From Student to Professional --Design as a Business --DESIGN COMMISSIONS --Visual Identity --Counterform/Form --Line, Weight, and Dimension --Visual Switch --Light and Tension --Interpretation --Dual Visual Meaning --Sun in Symbols --Expanded Meaning --Constantly Moving --Humor in Design --Crisis and Resolution --Manual of Graphics Standards --Non-Repetitive Identity --Welcome --Signs Without Words --Function Following Form --Variations on a Theme --Time, Space, and Position --Scale Relationship --Light and Shadow --Signs --Balance --Letterforms--Black and White --Black and Gray Called Black and White --Layering --One of a Kind --Visual Sympathy --Sequencing, Relating, and Pacing --Constantly Changing Process --2-D Grid Structure --Horizontal and Vertical --Disguising the Grid --Exhibition Design --3-D Structure --Beyond Structure --A Complete Process --Doing This Book --A Way of Working --Learning to Listen --Other Lessons Learned --Joy --Coda --Index.