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1. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
strategically about your brand. Brand positioning : the foundation for building a strong brand / Alice M. Tybout
Available: Copies:
2. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Sawhney -- Building a brand-driven organization / Scott Davis -- Measuring brand value / Don E. Schultz
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