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1.

Cover image for The complete marketer : 60 essential concepts for marketing excellence

The complete marketer : 60 essential concepts for marketing excellence

by

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Available: Copies:

2.

Cover image for Marketing plans : a complete guide in pictures

Marketing plans : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Available: Copies:

3.

Cover image for Market segmentation : how to do it and how to profit from it

Market segmentation : how to do it and how to profit from it

by

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Available: Copies:

4.

Cover image for Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Available: Copies:

5.

Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness

Marketing accountability : a new metrics model to measure marketing effectiveness

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011 2009

Available: Copies:

6.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2011

Available: Copies:

7.

Cover image for Creating powerful brands.

Creating powerful brands.

by

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Available: Copies:

8.

Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

by

McDonald, Malcolm.

Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html

Format:

Books

Publication Date

2008 2007 2002

Available: Copies:

9.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

2007

Available: Copies:

10.

Cover image for Marketing plans for service businesses : a complete guide

Marketing plans for service businesses : a complete guide

by

McDonald, Malcolm.

Format:

Books

Publication Date

2006

Available: Copies:

11.

Cover image for Marketing : a complete guide in pictures

Marketing : a complete guide in pictures

by

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Available: Copies:

12.

Cover image for Market segmentation : how to do it, how to profit from it

Market segmentation : how to do it, how to profit from it

by

McDonald, Malcolm.

Format:

Books

Publication Date

2004

Available: Copies:

13.

Cover image for Creating powerful brands in consumer, service and industrial markets

Creating powerful brands in consumer, service and industrial markets

by

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2003

Available: Copies:

14.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Available: Copies:

15.

Cover image for Marketing plans that work

Marketing plans that work

by

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Available: Copies:

16.

Cover image for The new marketing : transforming the corporate future

The new marketing : transforming the corporate future

by

McDonald, Malcolm.

Format:

Books

Publication Date

2002

Available: Copies:

17.

Cover image for Marketing plans

Marketing plans

Marketing plans

by

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Available: Copies:

18.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Available: Copies:

19.

Cover image for Marketing planning for services

Marketing planning for services

by

McDonald, Malcolm.

Format:

Books

Publication Date

1996

Available: Copies:

20.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Available: Copies:

21.

Cover image for The marketing planner

The marketing planner

by

McDonald, Malcolm.

Format:

Books

Publication Date

1993

Available: Copies:

22.

Cover image for Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

by

McDonald, Malcolm.

Format:

Books

Publication Date

1989

Available: Copies:

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Institute of Marketing.

(3)

(3)

CAM Foundation.

(2)

Dunbar, Ian, 1951-

(2)

Morris, Peter, 1937-

(2)

Chartered Institute of Marketing.

(1)

De Chernatony, L. (Leslie)

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

Keegan, Warren J.

(1)

McDonald, Malcolm. Marketing planning for services.

(1)

(1)

Morris, Peter, 1931-

(1)

Mouncey, Peter.

(1)

Wallace, Elaine.

(1)

(1)

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(21)

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Marketing -- Management.

(11)

Marketing -- Planning.

(10)

(4)

Service industries -- Marketing.

(3)

Service industries -- Planning.

(3)

Marketing plan.

(2)

Bedrijfsplanning.

(1)

Brand name products -- Planning.

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Internet marketing.

(1)

Market segmentation.

(1)

(1)

Marketing -- Cost effectiveness.

(1)

Marketing -- Gestion.

(1)

Marketing -- Planification.

(1)

Product management.

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