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Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

by

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the

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2.

Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

by

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Excerpt:

Child consumers.

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