Search Results for

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

14 Results Found

Subscribe to search results

1

00000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Cover image for Bottom-up marketing

Bottom-up marketing

by

Ries, Al.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Available: Copies:

2.

Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Available: Copies:

3.

Cover image for The origin of brands : how product evolution creates endless possibilities for new brands

The origin of brands : how product evolution creates endless possibilities for new brands

by

Ries, Al.

Format:

Books

Publication Date

2005 2004

Available: Copies:

4.

Cover image for The origin of brands : discover the natural laws of product innovation and business survival

The origin of brands : discover the natural laws of product innovation and business survival

by

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Available: Copies:

5.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2003 1999

Available: Copies:

6.

The 22 immutable laws of branding : how to build a product or service into a world-class brand

by

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html

Format:

Books

Publication Date

2002

Available: Copies:

7.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Available: Copies:

8.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Format:

Books

Publication Date

2002

Available: Copies:

9.

Cover image for Positioning : the battle for your mind

Positioning : the battle for your mind

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Available: Copies:

10.

Cover image for The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

by

Ries, Al.

Format:

Books

Publication Date

2000

Available: Copies:

11.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2000 1999

Available: Copies:

12.

Cover image for The 22 immuntable laws of marketing

The 22 immuntable laws of marketing

by

Ries, Al.

Format:

Books

Publication Date

1994

Available: Copies:

13.

Cover image for The 22 immutable laws of marketing : violate them at your own risk

The 22 immutable laws of marketing : violate them at your own risk

by

Ries, Al.

Format:

Books

Publication Date

1993

Available: Copies:

14.

Cover image for Marketing warfare

Marketing warfare

by

Ries, Al.

Format:

Books

Publication Date

1986

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1

Limit Search Results

Narrowed by:

Included

Author: Ries, Al.

Access Level

Author

(9)

(5)

Format

(14)

Item Category 1

Material Type

Language

(14)

Library

Shelf Location

Publication Date

Subject

(7)

Brand name products.

(5)

Brand name products -- Management.

(4)

(3)

Branding (Marketing)

(3)

Internet marketing.

(2)

Marketing -- Decision making.

(2)

New products -- Management.

(2)

Public relations.

(2)

Brand name products -- Marketing.

(1)

Business names.

(1)

(1)

(1)

Left and right (Psychology)

(1)

Management -- Psychological aspects.

(1)

Marketing -- Psychological aspects.

(1)

(1)

Organizational effectiveness.

(1)

Positioning (Advertising)

(1)

Produits de marque.

(1)

(1)

(1)

Relations publiques.

(1)

Success in business.

(1)

(1)

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2