What's going on in market research?
Title:
What's going on in market research?
Author:
TV Choice Ltd.
Publication Information:
Bromley, Kent : TV Choice, c2005.
Physical Description:
1 videodisc (DVD) (ca. 27 min.) : sd., col. ; 4 3/4 in.
Abstract:
Market research is big business - but what is it? And how is it changing? Case study examples including IPC's NUTS magazine, Universal Records and Cancer Research UK bring out the key issues.
Subject Term:
Added Corporate Author: