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1. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Advances and opportunities with big data and analytics ;
Available: Copies:
2. 
Cover image for Digital business : strategy, management & transformation
Digital business : strategy, management & transformation
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-commerce -- Chapter 4: Digital Platforms, Pricing and Payment Models -- Chapter 5: AI, Big Data and Business
Available: Copies:
3. 
Cover image for Essentials of marketing research.
Essentials of marketing research.
Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
data basics: describing samples and populations -- Part V: ANALYSIS AND REPORTING -- 14. Basic data
Available: Copies:
4. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies: