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1. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior / Schiffman, Leon G., author.
Available: Copies:
2. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior / Hoyer, Wayne D. author.
Available: Copies:
3. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior / Hoyer, Wayne D.
Available: Copies:
5. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
6. 
Cover image for Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
7. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Hoyer, Wayne D.
Available: Copies:
8. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
9. 
Cover image for Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
10. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
11. 
Cover image for Consumer behavior
Consumer behavior
by 
Berkman, Harold W.
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumer behavior / Berkman, Harold W.
Available: Copies:
12. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
13. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf
Format: 
Books
Publication Date 
1991
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
14. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
15. 
Cover image for Understanding consumer behavior
Understanding consumer behavior
Understanding consumer behavior
by 
Peter, J. Paul.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
Consumer behavior -- United States -- Case studies.
Available: Copies:
16. 
Cover image for Consumer behavior : in fashion
Consumer behavior : in fashion
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior : in fashion / Solomon, Michael R.
Available: Copies:
17. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
Available: Copies:
18. 
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
Available: Copies:
19. 
Cover image for Consumer behavior : a strategic approach
Consumer behavior : a strategic approach
by 
Assael, Henry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior : a strategic approach / Assael, Henry.
Available: Copies:
21. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R. author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R. author.
Available: Copies:
22. 
Cover image for CB : consumer behavior : student edition 6
CB : consumer behavior : student edition 6
CB : consumer behavior : student edition 6
by 
Babin, Barry J.
Format: 
Books
Publication Date 
2015
Excerpt: 
CB : consumer behavior : student edition 6 / Babin, Barry J.
Available: Copies:
23. 
Cover image for Consumer behavior : science and practice
Consumer behavior : science and practice
by 
Kardes, Frank R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior : science and practice / Kardes, Frank R.
Available: Copies:
24. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
25. 
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior and marketing strategy / Peter, J. Paul.
Available: Copies:
26. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
Available: Copies:
27. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
28. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
Available: Copies:
29. 
Cover image for Research in consumer behavior. Vol. 10
Research in consumer behavior. Vol. 10
by 
Belk, Russell W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Research in consumer behavior. Vol. 10 / Belk, Russell W.
Available: Copies:
30. 
Cover image for Emotion and reason in consumer behavior
Emotion and reason in consumer behavior
by 
Chaudhuri, Arjun.
Format: 
Books
Publication Date 
2006
Excerpt: 
Emotion and reason in consumer behavior / Chaudhuri, Arjun.
Available: Copies:
31. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
Available: Copies:
32. 
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior : buying, having, and being / Solomon, Michael R.
Available: Copies:
33. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
34. 
Cover image for The personality continuum and consumer behavior
The personality continuum and consumer behavior
by 
Albanese, Paul J.
Format: 
Books
Publication Date 
2002
Excerpt: 
The personality continuum and consumer behavior / Albanese, Paul J.
Available: Copies:
35. 
Cover image for Customer behavior : consumer behavior & beyond
Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
Available: Copies:
36. 
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behavior and marketing strategy / Peter, J. Paul.
Available: Copies:
37. 
Cover image for Consumer behavior : building market strategy
Consumer behavior : building market strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior : building market strategy / Hawkins, Del I.
Available: Copies:
38. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1992
Excerpt: 
Consumer behavior : implications for marketing strategy / Hawkins, Del I.
Available: Copies:
39. 
Cover image for Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
by 
Hawkins, Del I.
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007615233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1992
Excerpt: 
Consumer behavior : implications for marketing strategy / Hawkins, Del I.
Available: Copies:
40. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
41. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.
Available: Copies:
42. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
43. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
44. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by 
Bearden, William O., 1945-. Handbook of marketing scales.
Format: 
Books
Publication Date 
2011
Excerpt: 
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Available: Copies:
45. 
Cover image for Consumer behavior and culture : consequences for global marketing and advertising
Consumer behavior and culture : consequences for global marketing and advertising
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior and culture : consequences for global marketing and advertising / Mooij, Marieke
Available: Copies:
46. 
Cover image for On becoming a consumer : development of consumer behavior patterns in childhood
On becoming a consumer : development of consumer behavior patterns in childhood
by 
McNeal, James U.
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038018.html
Format: 
Books
Publication Date 
2007
Excerpt: 
On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.
Available: Copies:
47. 
Cover image for Shop 'til you drop : consumer behavior and American culture
Shop 'til you drop : consumer behavior and American culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2005
Excerpt: 
Shop 'til you drop : consumer behavior and American culture / Berger, Arthur Asa, 1933-
Available: Copies:
48. 
Cover image for The consistent consumer : predicting future behavior through lasting values
The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The consistent consumer : predicting future behavior through lasting values / Beller, Ken.
Available: Copies:
49. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Why people buy things they don't need : understanding and predicting consumer behavior / Danziger
Available: Copies:
50. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
51. 
Cover image for Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.].
Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.].
Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.].
by 
Dupree, J.V
Format: 
Books
Publication Date 
2000
Excerpt: 
Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.]. Dupree, J.V
Available: Copies:
52. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Wright, Ray, 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behaviour / Wright, Ray, 1942-
Available: Copies:
53. 
Cover image for Consumer behaviour : perspectives, findings and explanations
Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : perspectives, findings and explanations / O'Shaughnessy, John, 1927-
Available: Copies:
54. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour / Blythe, Jim.
Available: Copies:
55. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behaviour / Evans, Martin (Martin J.)
Available: Copies:
56. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behaviour / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
57. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behaviour / Evans, Martin (Martin J.)
Available: Copies:
58. 
Cover image for Instructor's manual and video guide
Instructor's manual and video guide
Instructor's manual and video guide
by 
Dupree, James V.
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumer behavior.
Available: Copies:
59. 
Cover image for Consumer culture theory
Consumer culture theory
by 
Conference on Consumer Culture Theory (2006 : Notre Dame University)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer culture theory / Conference on Consumer Culture Theory (2006 : Notre Dame University)
Available: Copies:
60. 
Cover image for Consumer behaviour in Australia & New Zealand
Consumer behaviour in Australia & New Zealand
Consumer behaviour in Australia & New Zealand
by 
Lawson, Rob.
Format: 
Books
Publication Date 
1996
Excerpt: 
Consumer behaviour in Australia & New Zealand / Lawson, Rob.
Available: Copies:
61. 
Cover image for Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
Buyer behavior in marketing strategy
by 
Howard, John A.
Format: 
Books
Publication Date 
1994
Excerpt: 
Howard, John A. Consumer behavior in marketing strategy.
Available: Copies:
63. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
64. 
Cover image for Marketing 6.0 : the future is immersive
Marketing 6.0 : the future is immersive
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
business model evolution with the dramatic shifts in consumer behavior that have happened in the last
Available: Copies:
65. 
Cover image for Microeconomics and behavior
Microeconomics and behavior
by 
Frank, Robert H., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Consumer behavior.
Available: Copies:
66. 
Cover image for Consumer Behaviour : a South African perspective
Consumer Behaviour : a South African perspective
Consumer Behaviour : a South African perspective
by 
Yathika Gowpall & Carinda Williams
Format: 
Books
Publication Date 
2023
Excerpt: 
Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams
Available: Copies:
67. 
Cover image for Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
by 
Gowpall, Yathika, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.
Available: Copies:
68. 
Cover image for Consumer culture theory
Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Case studies.
Available: Copies:
69. 
Cover image for Consumer Behaviour 5th
Consumer Behaviour 5th
Consumer Behaviour 5th
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumer Behaviour 5th Roberts-Lombard, Mornay
Available: Copies:
70. 
Cover image for Microeconomics and behaviour
Microeconomics and behaviour
Microeconomics and behaviour
by 
Frank, Robert H., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumer behavior.
Available: Copies:
71. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
72. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Hoyer, Wayne D., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumer behaviour / Hoyer, Wayne D., author.
Available: Copies:
73. 
Cover image for Microeconomics and behavior
Microeconomics and behavior
by 
Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumer behavior.
Available: Copies:
74. 
Cover image for Design for behaviour change : theories and practices of designing for change
Design for behaviour change : theories and practices of designing for change
by 
Niedderer, Kristina, editor.
Format: 
Books
Publication Date 
2020 2018
Excerpt: 
Consumer behavior.
Available: Copies:
75. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior.
Available: Copies:
76. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
77. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-
Available: Copies:
78. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour. Sethna, Zubin, author.
Available: Copies:
79. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior -- Data processing.
Available: Copies:
80. 
Cover image for Microeconomics
Microeconomics
by 
Pindyck, Robert S., VerfasserIn.
Format: 
Books
Publication Date 
2017
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
81. 
Cover image for The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
by 
Crabtree, Amy-Sue
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research -- South Africa
Available: Copies:
82. 
Cover image for The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
by 
Orton, Lesley John
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Consumer Behaviour -- Research -- South Africa
Available: Copies:
83. 
Cover image for How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research
Available: Copies:
86. 
Cover image for Consumer Behaviour 4e
Consumer Behaviour 4e
Consumer Behaviour 4e
by 
Roberts-Lombard, Mornay
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Consumer Behaviour 4e Roberts-Lombard, Mornay
Available: Copies:
87. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
Available: Copies:
88. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
89. 
Cover image for Small data : the tiny clues that uncover huge trends
Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumer behavior.
Available: Copies:
90. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation
Available: Copies:
91. 
Cover image for Microeconomics
Microeconomics
by 
Pindyck, Robert S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
94. 
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumer behavior.
Available: Copies:
95. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
Available: Copies:
96. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
Available: Copies:
97. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
98. 
Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
by 
Steffen, Katharina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using
Available: Copies:
100. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
Available: Copies:
101. 
Cover image for Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing
Available: Copies:
102. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Quester, Pascale G. (Pascale Genevieve), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve
Available: Copies:
103. 
Cover image for Handbook of research on marketing and corporate social responsibility
Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY -- 7.The CSR conundrum: understanding consumer
Available: Copies:
104. 
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
107. 
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
108. 
Cover image for Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
by 
Hendricks, Erin.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /
Available: Copies:
109. 
Cover image for Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
110. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
Available: Copies:
111. 
Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumer behavior -- South Africa -- Durban.
Available: Copies:
112. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
113. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Thinking-Creating a Path of Difference -- Consumer Behavior Concepts and Difference -- Consumer
Available: Copies:
114. 
Cover image for The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior
Available: Copies:
115. 
Cover image for Psychological testing and assessment : an introduction to tests and measurement
Psychological testing and assessment : an introduction to tests and measurement
by 
Cohen, Ronald Jay.
Format: 
Books
Publication Date 
2013
Excerpt: 
Quantified And Measured -- Assumption 3: Test-Related Behavior Predicts Non-Test-Related Behavior
Available: Copies:
116. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Introduction to consumer behaviour / Joubert, Johan Pierre Retief, editor.
Available: Copies:
117. 
Cover image for Emotions and consumption behaviour
Emotions and consumption behaviour
by 
Soscia, Isabella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
118. 
Cover image for Customer sense : how the 5 senses influence buying behavior
Customer sense : how the 5 senses influence buying behavior
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
119. 
Cover image for Mobile influence : the new power of the consumer
Mobile influence : the new power of the consumer
by 
Martin, Chuck, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
120. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8
Available: Copies:
121. 
Cover image for Microeconomics
Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2013
Excerpt: 
, consumers, and competitive -- Consumer behavior -- Individual and market demand -- Uncertainty and consumer
Available: Copies:
122. 
Cover image for Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
by 
Marais, Erika.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed
Available: Copies:
123. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
124. 
Cover image for The design of everyday things
The design of everyday things
by 
Norman, Donald A., author.
http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2013
Excerpt: 
in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the
Available: Copies:
125. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
Available: Copies:
126. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball.
Available: Copies:
127. 
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
Available: Copies:
133. 
Cover image for Happy customers everywhere : how your business can profit from the insights of positive psychology
Happy customers everywhere : how your business can profit from the insights of positive psychology
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
134. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
's Effect on Mobile's Growth: Businesses, Especially Retail, Feel the Pinch -- ch. 18 Behavior Changes Seen
Available: Copies:
135. 
Cover image for Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities
Available: Copies:
136. 
Cover image for Health care
Health care
by 
Haugen, David M., 1969-
Format: 
Books
Publication Date 
2012
Excerpt: 
treatments contribute to rising health care costs / Consumer behavior contributes to rising health care costs /
Available: Copies:
137. 
Cover image for Handbook of developments in consumer behaviour
Handbook of developments in consumer behaviour
by 
Wells, Victoria.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of developments in consumer behaviour / Wells, Victoria.
Available: Copies:
138. 
Cover image for Unconscious branding : how neuroscience can empower (and inspire) marketing
Unconscious branding : how neuroscience can empower (and inspire) marketing
by 
Van Praet, Douglas.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
139. 
Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
140. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
141. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
143. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Pierre.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to consumer behaviour / Joubert, Pierre.
Available: Copies:
145. 
Cover image for Organizational behavior : improving performance and commitment in the workplace
Organizational behavior : improving performance and commitment in the workplace
by 
Colquitt, Jason.
Format: 
Books
Publication Date 
2011
Excerpt: 
Organizational behavior : improving performance and commitment in the workplace / Colquitt, Jason.
Available: Copies:
146. 
Cover image for E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
147. 
Cover image for World consumer lifestyles databook 2011.
World consumer lifestyles databook 2011.
World consumer lifestyles databook 2011.
by 
Euromonitor International.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior -- Statistics.
Available: Copies:
148. 
Cover image for Bounded rationality and industrial organization
Bounded rationality and industrial organization
by 
Spiegler, Ran.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
149. 
Cover image for Please every customer : delivering stellar customer service across cultures
Please every customer : delivering stellar customer service across cultures
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
150. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
151. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
152. 
Cover image for Consumer behaviour : market segmentation.
Consumer behaviour : market segmentation.
Consumer behaviour : market segmentation.
by 
Schiffman, Leon G. Consumer behaviour 4th ed.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.
Available: Copies:
153. 
Cover image for A theory of producer-consumer household : the new Keynesian perspective on self-employment
A theory of producer-consumer household : the new Keynesian perspective on self-employment
by 
Maruyama, Yoshihiro, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
A theory of producer-consumer household : the new Keynesian perspective on self-employment /
Available: Copies:
154. 
Cover image for Contemporary sport management
Contemporary sport management
by 
Pedersen, Paul Mark.
Additional Information at Google Books
Format: 
Books
Publication Date 
2011
Excerpt: 
facility and event management / Sport consumer behavior / Legal considerations in sport management
Available: Copies:
155. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
156. 
Cover image for The buying brain : secrets for selling to the subconscious mind
The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
157. 
Cover image for Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
158. 
Cover image for Neuromarketing : exploring the brain of the consumer
Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
159. 
Cover image for Interpreting consumer choice : the behavioral perspective model
Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
160. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
161. 
Cover image for The objects of affection : semiotics and consumer culture
The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
162. 
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Risky assets -- Consumer's surplus -- Market demand -- Equilibrium -- Auctions -- Technology -- Profit
Available: Copies:
163. 
Cover image for Economics for managers
Economics for managers
by 
Farnham, Paul G.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run
Available: Copies:
164. 
Cover image for Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
165. 
Cover image for Microeconomics for MBAs : the economic way of thinking for managers
Microeconomics for MBAs : the economic way of thinking for managers
by 
McKenzie, Richard B.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Principles of rational behavior in society and business -- Competitive product markets and firm decisions
Available: Copies:
166. 
Cover image for Handbook of behavioral finance
Handbook of behavioral finance
by 
Bruce, Brian R.
Format: 
Books
Publication Date 
2010
Excerpt: 
/ Lili Zhu and Jiawen Yang -- II. Behavior in the investment process -- The effects of higher transaction
Available: Copies:
167. 
Cover image for Introduction to agricultural economics
Introduction to agricultural economics
by 
Penson, John B.
Format: 
Books
Publication Date 
2010
Excerpt: 
What is agricultural economics? -- The U.S. food and fiber industry -- Theory of consumer behavior
Available: Copies:
168. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- South Africa -- Cross-cultural studies.
Available: Copies:
169. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer
Available: Copies:
170. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational
Available: Copies:
171. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior
Available: Copies:
172. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
173. 
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
by 
Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior.
Available: Copies:
175. 
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer
Available: Copies:
176. 
Cover image for Gender, design and marketing : how gender drives our perception of design and marketing
Gender, design and marketing : how gender drives our perception of design and marketing
by 
Moss, Gloria.
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior.
Available: Copies:
177. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
178. 
Cover image for Urban crime prevention, surveillance, and restorative justice : effects of social technologies
Urban crime prevention, surveillance, and restorative justice : effects of social technologies
by 
Knepper, Paul.
Publisher description http://www.loc.gov/catdir/enhancements/fy0909/2008030572-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0823/2008030572.html
Format: 
Books
Publication Date 
2009
Excerpt: 
behavior interventions as contractual governance : constructing the citizen consumer / Adam Crawford
Available: Copies:
179. 
Cover image for Introduction to animal science : global, biological, social, and industry perspectives
Introduction to animal science : global, biological, social, and industry perspectives
by 
Damron, W. Stephen.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0819/2008023677.html
Format: 
Books
Publication Date 
2009
Excerpt: 
as consumers of grain : asset or liability? ; Food safety and consumer concerns ; Animal welfare and
Available: Copies:
180. 
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior.
Available: Copies:
183. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior.
Available: Copies:
185. 
Cover image for Buyology : how everything we believe about why we buy is wrong
Buyology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior.
Available: Copies:
186. 
Cover image for Microeconomics : principles, problems, and policies
Microeconomics : principles, problems, and policies
by 
McConnell, Campbell R.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006029034-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
: Extensions of demand and supply analysis -- consumer behavior and utility maximization -- The costs of
Available: Copies:
187. 
Cover image for Organizational behavior : improving performance and commitment in the workplace
Organizational behavior : improving performance and commitment in the workplace
by 
Colquitt, Jason.
Format: 
Books
Publication Date 
2008
Excerpt: 
Organizational behavior : improving performance and commitment in the workplace / Colquitt, Jason.
Available: Copies:
188. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Blythe, Jim
Available: Copies:
189. 
Cover image for Gravitational marketing : the science of attracting customers
Gravitational marketing : the science of attracting customers
by 
Vee, Jimmy, 1975-
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumers -- Psychology.
Available: Copies:
190. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
191. 
Cover image for Micro-economics and behavior
Micro-economics and behavior
by 
Frank, Robert H.
Format: 
Books
Publication Date 
2008
Excerpt: 
Consumer behavior.
Available: Copies:
192. 
Cover image for Inequality, consumer credit and the saving puzzle
Inequality, consumer credit and the saving puzzle
by 
Brown, Christopher, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Inequality, consumer credit and the saving puzzle / Brown, Christopher, 1955-
Available: Copies:
193. 
Cover image for Hands-on intermediate econometrics using R : templates for extending dozens of practical examples
Hands-on intermediate econometrics using R : templates for extending dozens of practical examples
by 
Vinod, Hrishikesh D., 1939-
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
analysis of consumer behavior -- 9. Single, double and maximum entropy bootsptrap and inference -- 10
Available: Copies:
194. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
Available: Copies:
195. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch
Available: Copies:
196. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the
Available: Copies:
197. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
198. 
Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
199. 
Cover image for Cross-cultural buyer behavior
Cross-cultural buyer behavior
by 
Taylor, Charles R., 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
200. 
Cover image for Herd how to change mass behaviour by harnessing our true nature
Herd how to change mass behaviour by harnessing our true nature
by 
Earls, Mark.
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
201. 
Cover image for Understanding consumers of food products
Understanding consumers of food products
by 
Frewer, Lynn.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
202. 
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior
Available: Copies:
203. 
Cover image for Preattentive processing of web advertising
Preattentive processing of web advertising
by 
Yoo, Chan Yun.
Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
204. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
205. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
207. 
Cover image for Sport marketing
Sport marketing
by 
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
208. 
Cover image for Contemporary sport management
Contemporary sport management
by 
Parks, Janet B., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport
Available: Copies:
209. 
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
210. 
Cover image for It's not just PR : public relations in society
It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
: retail and health care -- Shaping public behavior -- Keep America beautiful -- Online sexual exploitation
Available: Copies:
211. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief
Available: Copies:
213. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
214. 
Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
215. 
Cover image for The making of the consumer : knowledge, power and identity in the modern world
The making of the consumer : knowledge, power and identity in the modern world
by 
Trentmann, Frank.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021928.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
216. 
Cover image for Chinese medicine men : consumer culture in China and Southeast Asia
Chinese medicine men : consumer culture in China and Southeast Asia
by 
Cochran, Sherman, 1940-
Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Southeast Asia -- History.
Available: Copies:
217. 
Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
218. 
Cover image for Consuming experience
Consuming experience
by 
Carù, Antonella.
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006014545-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006014545.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Social aspects.
Available: Copies:
220. 
Cover image for Lifestyle market segmentation
Lifestyle market segmentation
by 
Cahill, Dennis J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
221. 
Cover image for The unmanageable consumer
The unmanageable consumer
by 
Gabriel, Yiannis,, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
222. 
Cover image for Treasure hunt : inside the mind of the new consumer
Treasure hunt : inside the mind of the new consumer
Treasure hunt : inside the mind of the new consumer
by 
Silverstein, Michael J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
223. 
Cover image for Market opportunity analysis : text and cases
Market opportunity analysis : text and cases
by 
Stevens, Robert E., 1942-
Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
224. 
Cover image for Marketing and multicultural diversity
Marketing and multicultural diversity
by 
Rao, C. P.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026816.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
225. 
Cover image for Performing consumers : global capital and its theatrical seductions
Performing consumers : global capital and its theatrical seductions
by 
Wickstrom, Maurya.
Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
226. 
Cover image for Tourism business frontiers : consumers, products and industry
Tourism business frontiers : consumers, products and industry
by 
Buhalis, Dimitrios.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Consumer behavior.
Available: Copies:
227. 
Cover image for Tourism consumption and representation : narratives of place and self
Tourism consumption and representation : narratives of place and self
by 
Meethan, Kevin.
Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015906.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2006015906-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
228. 
Cover image for Handbook of qualitative research methods in marketing
Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumers -- Research -- Methodology.
Available: Copies:
229. 
Cover image for Consumption and everyday life
Consumption and everyday life
by 
Paterson, Mark.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Social aspects.
Available: Copies:
232. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
233. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
Available: Copies:
234. 
Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /
Available: Copies:
235. 
Cover image for The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
237. 
Cover image for The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys
by 
Payne, Joanne.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Consumer behavior -- South Africa -- Durban.
Available: Copies:
238. 
Cover image for An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour
by 
Jones, Samantha.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
An investigation into the effectiveness of the Proudly South African brand in relation to consumer
Available: Copies:
239. 
Cover image for Business and society : a strategic approach to social responsibility
Business and society : a strategic approach to social responsibility
by 
Thorne, Debbie M.
Format: 
Books
Publication Date 
2005
Excerpt: 
improving ethical behavior -- Corporate governance -- Consumer and community relations -- Employee relations
Available: Copies:
240. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B
Available: Copies:
241. 
Cover image for Crime, gender, and consumer culture in nineteenth century England
Crime, gender, and consumer culture in nineteenth century England
by 
Whitlock, Tammy C., 1967-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016884.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- England -- Sex differences -- History -- 19th century.
Available: Copies:
242. 
Cover image for The selling of 9/11 : how a national tragedy became a commodity
The selling of 9/11 : how a national tragedy became a commodity
by 
Heller, Dana A. (Dana Alice), 1959-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
243. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior.
Available: Copies:
244. 
Cover image for Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
245. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
246. 
Cover image for Brands laid bare : using market research for evidence-based brand management
Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Research.
Available: Copies:
247. 
Cover image for Why women shop : secrets revealed
Why women shop : secrets revealed
Why women shop : secrets revealed
by 
Minahan, Stella.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior.
Available: Copies:
248. 
Cover image for Market-driven thinking : achieving contextual intelligence
Market-driven thinking : achieving contextual intelligence
Market-driven thinking : achieving contextual intelligence
by 
Woodside, Arch G.
Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028555.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
249. 
Cover image for Irresistible empire : America's advance through twentieth-century Europe
Irresistible empire : America's advance through twentieth-century Europe
by 
De Grazia, Victoria.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior -- Europe -- History -- 20th century.
Available: Copies:
250. 
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior.
Available: Copies:
251. 
Cover image for Microeconomics
Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2005
Excerpt: 
. 2. Producers, consumers, and competitive markets -- Consumer behavior -- Individual and market
Available: Copies:
252. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3
Available: Copies:
253. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman,Leon G & Kanuk,Leslie Lazar
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar
Available: Copies:
254. 
Cover image for Electronic commerce 2004 : a managerial perspective
Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
Available: Copies:
255. 
Cover image for New woman hybridities : feminity, feminism and international consumer culture, 1880-1930
New woman hybridities : feminity, feminism and international consumer culture, 1880-1930
by 
Beetham, Margaret, 1919-
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior.
Available: Copies:
256. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior.
Available: Copies:
257. 
Cover image for Up against the retail giants : targeting weakness, gaining an edge
Up against the retail giants : targeting weakness, gaining an edge
by 
Samli, A. Coskun.
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004017560.html
Format: 
Books
Publication Date 
2004
Excerpt: 
. Capitalizing on market potentials -- Ch. 6. Consumer behavior and retail strategy -- Ch. 7. Strategy
Available: Copies:
258. 
Cover image for Clued in : how to keep customers coming back again and again
Clued in : how to keep customers coming back again and again
by 
Carbone, Lewis P.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
259. 
Cover image for Mass affluence : seven new rules of marketing to today's consumer
Mass affluence : seven new rules of marketing to today's consumer
by 
Nunes, Paul, 1963-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
260. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
Available: Copies:
261. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer
Available: Copies:
262. 
Cover image for Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
263. 
Cover image for Media now : understanding media culture and technology
Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
behavior -- Media impact : the latest Internet horror -- Communications media and prosocial behavior
Available: Copies:
264. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
265. 
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2003
Excerpt: 
-Marketing Strategy: 6. Marketing knowledge: the Purina story; 7. Consumer behavior: the Hanover story; 8. Targeting
Available: Copies:
266. 
Cover image for The consumption reader
The consumption reader
The consumption reader
by 
Doel, Marcus A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior.
Available: Copies:
267. 
Cover image for A consumer's republic : the politics of mass consumption in postwar America
A consumer's republic : the politics of mass consumption in postwar America
by 
Cohen, Lizabeth.
Publisher description http://www.loc.gov/catdir/description/random044/2002141599.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
268. 
Cover image for Why we shop : emotional rewards and retail strategies
Why we shop : emotional rewards and retail strategies
Why we shop : emotional rewards and retail strategies
by 
Pooler, Jim.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior.
Available: Copies:
269. 
Cover image for Priceless : turning ordinary products into extraordinary experiences
Priceless : turning ordinary products into extraordinary experiences
by 
LaSalle, Diana, 1949-
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior.
Available: Copies:
270. 
Cover image for Customer behaviour : consumer behaviour and beyond
Customer behaviour : consumer behaviour and beyond
by 
Widing, Robert E.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer behaviour : consumer behaviour and beyond / Widing, Robert E.
Available: Copies:
271. 
Cover image for Culinary taste : consumer behaviour in the international restaurant sector
Culinary taste : consumer behaviour in the international restaurant sector
Culinary taste : consumer behaviour in the international restaurant sector
by 
Sloan, Donald.
Format: 
Books
Publication Date 
2003
Excerpt: 
Culinary taste : consumer behaviour in the international restaurant sector / Sloan, Donald.
Available: Copies:
272. 
Cover image for Performance Research Associates' Delivering knock your socks off service.
Performance Research Associates' Delivering knock your socks off service.
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer Behavior.
Available: Copies:
273. 
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior.
Available: Copies:
274. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
275. 
Cover image for Contemporary sport management
Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2003
Excerpt: 
management as well as detailed discussions about consumer behavior, sport publicity and public relations
Available: Copies:
276. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behavior.
Available: Copies:
277. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
Available: Copies:
278. 
Cover image for The social psychology of consumer behaviour
The social psychology of consumer behaviour
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
2002
Excerpt: 
The social psychology of consumer behaviour / Bagozzi, Richard P.
Available: Copies:
279. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market
Available: Copies:
280. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
dimensions of the consumer market -- Business and organizational customers and their buying behavior
Available: Copies:
281. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
282. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
Available: Copies:
283. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumers' preferences.
Available: Copies:
284. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
285. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
286. 
Cover image for Emotional decisions : tradeoff difficulty and coping in consumer choice
Emotional decisions : tradeoff difficulty and coping in consumer choice
Emotional decisions : tradeoff difficulty and coping in consumer choice
by 
Luce, Mary Frances, 1967-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior.
Available: Copies:
287. 
Cover image for The structure of economics : a mathematical analysis
The structure of economics : a mathematical analysis
by 
Silberberg, Eugene.
Format: 
Books
Publication Date 
2001
Excerpt: 
consumer theory -- Intertemporal choice -- Behavior under uncertainty -- Maximization with inequality and
Available: Copies:
288. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The
Available: Copies:
289. 
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
Why we buy : the science of shopping
by 
Underhill, Paco.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
290. 
Cover image for Taking sides. Clashing views on controversial issues in abnormal psychology
Taking sides. Clashing views on controversial issues in abnormal psychology
by 
Halgin, Richard P.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0707/2003440835-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2003440835-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
biological disorder? -- Does post-abortion syndrome exist? -- Are repressed memories valid? -- Have Consumer
Available: Copies:
291. 
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
The why of consumption : contemporary perspectives on consumer motives, goals and desires
by 
Mick, David Glen.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
292. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The
Available: Copies:
293. 
Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior -- History -- 20th century.
Available: Copies:
294. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
Available: Copies:
295. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior.
Available: Copies:
296. 
Cover image for Consumer behaviour in tourism
Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour in tourism / Swarbrooke, John.
Available: Copies:
297. 
Cover image for Consumer behaviour and marketing strategy
Consumer behaviour and marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour and marketing strategy / Peter, J. Paul.
Available: Copies:
298. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
Available: Copies:
299. 
Cover image for Psychology : fields of application
Psychology : fields of application
by 
Stec, Astrid M.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
applied to education / Anita Woolfolk Hoy -- Ch. 5. Psychology applied to consumer behavior / Frank R
Available: Copies:
300. 
Cover image for Intermediate microeconomics : a modern approach
Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
1999
Excerpt: 
Behavior -- 26. Factor Markets -- 27. Oligopoly -- 28. Game Theory -- 29. Exchange -- 30. Production -- 31
Available: Copies:
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