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1. 
Cover image for Psychology & marketing.
Psychology & marketing.
Psychology & marketing.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Consumers -- Periodicals.
Available: Copies:
2. 
Cover image for Consumer Behaviour : a South African perspective
Consumer Behaviour : a South African perspective
Consumer Behaviour : a South African perspective
by 
Yathika Gowpall & Carinda Williams
Format: 
Books
Publication Date 
2023
Excerpt: 
Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams
Available: Copies:
3. 
Cover image for Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
Consumer behaviour : a South African perspective
by 
Gowpall, Yathika, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.
Available: Copies:
4. 
Cover image for Consumer Behaviour 5th
Consumer Behaviour 5th
Consumer Behaviour 5th
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2022
Excerpt: 
Consumer Behaviour 5th Roberts-Lombard, Mornay
Available: Copies:
5. 
Cover image for Digital marketing
Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices
Available: Copies:
6. 
Cover image for Microeconomics and behavior
Microeconomics and behavior
by 
Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumer behavior.
Available: Copies:
7. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-
Available: Copies:
8. 
Cover image for Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more
Available: Copies:
9. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a
Available: Copies:
10. 
Cover image for Marketing in South Africa : consumer landscape : concepts and cases
Marketing in South Africa : consumer landscape : concepts and cases
Marketing in South Africa : consumer landscape : concepts and cases
by 
Simpson, John, 1943 September 17-
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing in South Africa : consumer landscape : concepts and cases / Simpson, John, 1943 September
Available: Copies:
11. 
Cover image for Consumer Behaviour 4e
Consumer Behaviour 4e
Consumer Behaviour 4e
by 
Roberts-Lombard, Mornay
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Consumer Behaviour 4e Roberts-Lombard, Mornay
Available: Copies:
13. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer behavior / Schiffman, Leon G. (DE-588)154336181
Available: Copies:
14. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
Available: Copies:
15. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
16. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
Available: Copies:
17. 
Cover image for Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
18. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
. The easy-to-follow tips on building stronger consumer relationships through apps and social networking
Available: Copies:
19. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
20. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- Psychology.
Available: Copies:
21. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
22. 
Cover image for E-business
E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online
Available: Copies:
23. 
Cover image for Psychology : an introduction
Psychology : an introduction
by 
Swartz, Leslie, 1955-
Format: 
Books
Publication Date 
2011
Excerpt: 
, respondents, participants or informants? -- Patients, clients or consumers? -- Ethics in psychology
Available: Copies:
24. 
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior / Hoyer, Wayne D.
Available: Copies:
25. 
Cover image for Hospitality business development
Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives
Available: Copies:
26. 
Cover image for Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Defining marketing and the marketing process -- Understanding the marketplace and consumers
Available: Copies:
27. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
28. 
Cover image for The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Consumers -- Psychology.
Available: Copies:
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