Digital media and innovation : management and design strategies in communication / Gershon, Richard

and digital media. Dabner, David.

Digital media.

advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Doing digital methods / Rogers, Richard, 1965- author.

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer

. Branding decisions -- 16. Digital media marketing -- 17. Integrated marketing communication -- 18. Business

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

guidebooks to every destination, an award-winning website, mobile and digital travel products, and a

; Public communication ; Mass media ; Digital media and the online world.

the digital realm of email, social networking, and social media strategies.

and experiences, and public relations -- Managing digital communications: online, social media, and

II: Learning: birth through age eight -- 2. How play, technology and digital media, and disabilities

Digital media.

Media and journalism : new approaches to theory and practice / Bainbridge, Jason, author.

, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Digital media.

: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

New media in the information society / Lesame, N. C.

growth of digital media and integrated advertising campaigns. Interviews with leading practitioners

The citizen in communication : re-visiting traditional, new and community media practices in South

Electronic digital computers.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand