customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

-- Encouraging customer loyalty.

communications -- Managing demand and capacity -- Building customer relationship and loyalty -- Service recovery.

Customer loyalty.