Pricing management / Cant, M. C. (Michael Colin), 1957-

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

absorption costing -- 15. Pricing decisions -- 16. Standard costing and variance analysis -- Part B

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

. Services marketing -- 10. Marketing channels -- 11. Introduction to retailing -- 12. Pricing decisions

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

-- Competitive markets -- Market power -- Pricing in input markets -- Market failure.

Promotion -- Pricing and Credit Strategies -- Global Marketing Strategies -- E-Commerce and Entrepreneurship

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

. Pricing issues in channel management -- 12. Promotion through the marketing channel -- 13. Logistics and

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

relationship management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing

relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global

Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing

decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

BUSINESS -- Small Business Marketing: Product and Pricing Strategies -- Small Business Promotion: Capturing

-- Understanding customers -- Service development and design -- The pricing of services -- The service delivery

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

Pricing ; Distribution ; Promotion ; Marketing plan.

distribution. Marketing mix and the marketing plan. Overall marketing strategy. Pricing policy. Sales tactics