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Handbook of public relations

Skinner, J. C. (J. Chris)

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1919014&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

Available: Copies:

Practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2017

Excerpt:

Practice of public relations / Seitel, Fraser P.

Available: Copies:

Strategic public relations leadership

Gregory, Anne, 1953-

Format:

Books

Publication Date

2013

Excerpt:

Strategic public relations leadership / Gregory, Anne, 1953-

Available: Copies:

Handbook of public relations

Skinner ...[et al.]

Format:

Books

Publication Date

2004

Excerpt:

Handbook of public relations Skinner ...[et al.]

Available: Copies:

Public Relations: principles and practice

Dalla Pria, Madel.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html

Format:

Books

Publication Date

2021

Excerpt:

Public Relations: principles and practice Dalla Pria, Madel.

Available: Copies:

Public relations campaigns : an integrated approach

Luttrell, Regina, 1975- author.

Format:

Books

Publication Date

2022

Excerpt:

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

Available: Copies:

Public relations : theory and practice

Fourie, Letitia Engela, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647444&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Public relations : theory and practice / Fourie, Letitia Engela, editor.

Available: Copies:

Public relations : strategies and tactics

Wilcox, Dennis L.

Format:

Books

Publication Date

2015

Excerpt:

Public relations : strategies and tactics / Wilcox, Dennis L.

Available: Copies:

10.

The practice of public relations

Koonin, Marla, compiler.

Format:

Books

Publication Date

2014

Excerpt:

The practice of public relations / Koonin, Marla, compiler.

Available: Copies:

11.

Public relations : theory and practice

Fourie, L., editor.

Format:

Books

Publication Date

2014

Excerpt:

Public relations : theory and practice / Fourie, L., editor.

Available: Copies:

12.

Public relations writing : form & style

Haynes, Jim,

Format:

Books

Publication Date

2013

Excerpt:

Public relations writing : form & style / Haynes, Jim,

Available: Copies:

13.

Public relations in South Africa

Lubbe, B.A. and Puth G.

Format:

Books

Publication Date

2000

Excerpt:

Public relations in South Africa Lubbe, B.A. and Puth G.

Available: Copies:

14.

Practice of public relations 3A : (PRPR7311). Study reader

Independent Institute of Education.

Format:

Books

Publication Date

2021

Excerpt:

Practice of public relations 3A : (PRPR7311). Study reader / Independent Institute of Education.

Available: Copies:

15.

Practice of public relations 3A : module manual. Study reader

Independent Institute of Education.

Format:

Books

Publication Date

2016

Excerpt:

Practice of public relations 3A : module manual. Study reader / Independent Institute of Education.

Available: Copies:

16.

Practice of public relations 3A : (PRPR7311). Study reader

Independent Institute of Education.

Format:

Books

Publication Date

2016

Excerpt:

Practice of public relations 3A : (PRPR7311). Study reader / Independent Institute of Education.

Available: Copies:

17.

Positioning theory and strategic communication : a new approach to public relations research and practice

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Positioning theory and strategic communication : a new approach to public relations research and

Available: Copies:

18.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette, editor.

Format:

Books

Publication Date

2021

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Available: Copies:

19.

Public relations 3A, 2020: PURE7311 Study reader module manual

Independent Institute of Education.

Format:

Books

Publication Date

2020 2013

Excerpt:

Public relations 3A, 2020: PURE7311 Study reader module manual / Independent Institute of Education.

Available: Copies:

20.

Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0

Independent Institute of Education.

Format:

Books

Publication Date

2017

Excerpt:

Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0 / Independent Institute of

Available: Copies:

21.

Public relations 3B PURE7311: module manual

Independent Institute of Education.

Format:

Books

Publication Date

2017

Excerpt:

Public relations 3B PURE7311: module manual / Independent Institute of Education.

Available: Copies:

22.

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

Available: Copies:

23.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette, editor.

Format:

Books

Publication Date

2015

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Available: Copies:

24.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette.

Format:

Books

Publication Date

2011

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette.

Available: Copies:

25.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2010

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

Available: Copies:

26.

Essentials of effective public relations for Sub-Saharan

Cutlip, Scott M. ... [et al.]

Format:

Books

Publication Date

2002

Excerpt:

Essentials of effective public relations for Sub-Saharan Cutlip, Scott M. ... [et al.]

Available: Copies:

27.

Event management : a professional and developmental approach

Tassiopoulos, Dimitri.

Format:

Books

Publication Date

2022

Excerpt:

KMPL: Public relations

Available: Copies:

28.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Available: Copies:

29.

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

Available: Copies:

30.

Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

Available: Copies:

31.

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

32.

Advertising & IMC : principles & practice

Moriarty, Sandra E. (Sandra Ernst), author.

Format:

Books

Publication Date

2019

Excerpt:

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Available: Copies:

33.

The basics of media writing : a strategic approach

Kuehn, Scott A., author.

Format:

Books

Publication Date

2018

Excerpt:

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

Available: Copies:

34.

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Available: Copies:

35.

Marketing for tourism, hospitality & events : a global & digital approach

Hudson, Simon, author.

Format:

Books

Publication Date

2017

Excerpt:

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

Available: Copies:

36.

The law of delict in South Africa

Loubser, M. M., editor.

Format:

Books

Publication Date

2017

Excerpt:

damages -- Legal and public policy considerations that have justified the statutory development of the law

Available: Copies:

37.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Available: Copies:

38.

Business writing today : a practical guide

Canavor, Natalie, 1942- author.

Format:

Books

Publication Date

2016

Excerpt:

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

Available: Copies:

39.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

Available: Copies:

40.

Media and journalism : new approaches to theory and practice

Bainbridge, Jason, author.

Format:

Books

Publication Date

2015

Excerpt:

drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media

Available: Copies:

41.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

42.

Public finance fundamentals

Moeti, Kabelo.

Format:

Books

Publication Date

2014

Excerpt:

Finance, Public -- Law and legislation -- South Africa.

Available: Copies:

43.

Managing human capital in public sector

Mello, David Mbati.

Format:

Electronic Resources

Publication Date

2014

Excerpt:

Managing human capital in public sector / Mello, David Mbati.

Available: Copies:

44.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Available: Copies:

45.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

Available: Copies:

46.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

47.

South African municipal government and administration

Thornhill, C.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242994&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

-- Human resources -- Municipal associations and related institutions -- Public relations and information

Available: Copies:

48.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

Available: Copies:

49.

Successful event management : a practical handbook

Shone, Anton, author.

Format:

Books

Publication Date

2013

Excerpt:

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Available: Copies:

50.

Corporate communication : a guide to theory and practice

Cornelissen, Joep.

Format:

Books

Publication Date

2011

Excerpt:

communication. Leadership and change communication -- Corporate social responsibility and community relations.

Available: Copies:

51.

Fashion marketing : theory, principles, & practice

Bickle, Marianne C.

Format:

Books

Publication Date

2011

Excerpt:

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

Available: Copies:

52.

Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Available: Copies:

53.

South African human resource management for the public sector

Van der Westhuizen, Ernst.

Format:

Books

Publication Date

2011

Excerpt:

South African human resource management for the public sector / Van der Westhuizen, Ernst.

Available: Copies:

54.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

55.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

for destination marketing organisations / Adrian Palmer -- A challenge of public relations financial

Available: Copies:

56.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

57.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

Available: Copies:

58.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

59.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Public relations -- History -- 20th century.

Available: Copies:

60.

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms

Available: Copies:

61.

Ethics in media communications : cases and controversies

Day, Louis A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html

Format:

Books

Publication Date

2006

Excerpt:

principles of American business ; Public Relations Society of America, Code of ethics.

Available: Copies:

62.

Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

write for the media - journalists and public relations professionals alike. It challenges writers to

Available: Copies:

63.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

goals of public relations and fundraising. Health communication professionals however saw that the

Available: Copies:

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Independent Institute of Education.

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Mersham, G. M. (Gary Malcolm), 1949-

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Van Heerden, Neels, 1957-

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Institute of Public Relations

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Kotler, Philip.

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Communication in marketing.

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Public relations -- South Africa.

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Public relations -- Management.

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Sales promotion.

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Communication in management.

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Direct marketing.

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Bernays, Edward L., 1891-1995.

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Communication.

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Dichter, Ernest, 1907-1991.

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(1)

Finance, Public -- South Africa.

(1)

Finance, Public.

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Freud, Sigmund, 1856-1939.

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Great Britain.

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Human capital -- South Africa -- Management.

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KMPL: Public relations

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