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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
2. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
mechanism. These best-selling authors are known as leading marketing educators and their book, a global
Available: Copies:
3. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
4. 
Cover image for Global marketing
Global marketing
Global marketing
by 
Hollensen, Svend Verfasser.
Format: 
Books
Publication Date 
2020
Excerpt: 
firms selling and distributing products and services in many countries around the world"--.
Available: Copies:
5. 
Cover image for Environment, media and communication
Environment, media and communication
Environment, media and communication
by 
Hansen, Anders, 1957- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
practices -- Chapter 5. Popular culture, nature and environmental issues -- Chapter 6. Selling "nature/the
Available: Copies:
6. 
Cover image for Essentials of inventory management
Essentials of inventory management
Essentials of inventory management
by 
Muller, Max, 1947- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price
Available: Copies:
7. 
Cover image for Control systems engineering
Control systems engineering
Control systems engineering
by 
Nise, Norman S., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
, electrical, aerospace, biomedical, and chemical engineering. Now in its eighth edition, this top-selling text
Available: Copies:
8. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral
Available: Copies:
9. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
10. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
mobile -- Managing personal communications: direct and database marketing and personal selling
Available: Copies:
11. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
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12. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
13. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy
Available: Copies:
14. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
15. 
Cover image for Sociology in our times
Sociology in our times
by 
Kendall, Diana.
Format: 
Books
Publication Date 
2013
Excerpt: 
"This best-selling comprehensive book conveys the relevance of sociology by including a timely
Available: Copies:
17. 
Cover image for Couture sewing techniques
Couture sewing techniques
Couture sewing techniques
by 
Shaeffer, Claire B.
Format: 
Books
Publication Date 
2011
Excerpt: 
"Best-selling couture sewing reference that presents in clear photos and illustrations and concise
Available: Copies:
18. 
Cover image for New tourism ventures : an entrepreneurial and managerial approach
New tourism ventures : an entrepreneurial and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast
Available: Copies:
19. 
Cover image for Economics : global and Southern African perspectives
Economics : global and Southern African perspectives
Economics : global and Southern African perspectives
by 
Parkin, Michael, 1939-
Format: 
Books
Publication Date 
2010
Excerpt: 
This book "combines the expertise and international perspective of best-selling Economics author
Available: Copies:
20. 
Cover image for Integrated marketing communications
Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
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