-- chapter 2: Strategic direction -- Chapter3: Strategy, ethics and social responsibility -- Chapter 4: Risk

Interaction; 5.1 Introduction; 5.2 Being Social; 5.3 Face-to-Face Conversations5.4 Remote Conversations; 5.5

Evaluation research (Social action programs)

, including: International advertising Campaign evaluation The changing role of media planning in agencies, to

Fundamentals of social research methods : an African perspective / Bless, Claire.

environmental management plan -- Related legal aspects -- Social impact assessments -- Heritage impact

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and