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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2014

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Social media marketing : a strategic approach.

Zahay, Debra L., author.

Format:

Books

Publication Date

2021

Excerpt:

Social media marketing : a strategic approach. Zahay, Debra L., author.

Available: Copies:

Social media marketing : a strategic approach

Barker, Melissa S., author.

Format:

Books

Publication Date

2017

Excerpt:

Social media marketing : a strategic approach / Barker, Melissa S., author.

Available: Copies:

Media studies. Volume 4, Social (new) media and mediated communication today

Fourie, Pieter J. (Pieter Jacobus), 1950-

Format:

Books

Publication Date

2017

Excerpt:

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

Available: Copies:

Media, culture & society.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Mass media -- Social aspects -- Periodicals.

Available: Copies:

Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2022

Excerpt:

reviews, this edition includes new coverage of social media,discussion of current industry trends, and

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

, Online, Social Media, and Mobile Marketing -- Part 4 Extending Marketing -- 18. Creating Competitive

Available: Copies:

MARKETING TOURISM AND HOSPITALITY : concepts and cases.

GEORGE, RICHARD.

Format:

Books

Publication Date

2021

Excerpt:

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

Available: Copies:

10.

Business communication today

Bovée, Courtland L., author.

Format:

Books

Publication Date

2021

Excerpt:

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Available: Copies:

11.

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video

Available: Copies:

12.

Sociology : a comprehensive South African introduction

Stewart, Paul, editor

Format:

Books

Publication Date

2020

Excerpt:

, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society

Available: Copies:

13.

Marketing

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

organisation? What role does marketing communication play in the marketing mix? How does social media impact

Available: Copies:

14.

Doing digital methods

Rogers, Richard, 1965- author.

Format:

Books

Publication Date

2019

Excerpt:

Social media -- Research.

Available: Copies:

15.

The basics of media writing : a strategic approach

Kuehn, Scott A., author.

Format:

Books

Publication Date

2018

Excerpt:

The basics of media writing : a strategic approach / Kuehn, Scott A., author.

Available: Copies:

16.

Internet marketing : integrating online & offline strategies

Zahay, Debra L., author.

Format:

Books

Publication Date

2018

Excerpt:

marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer

Available: Copies:

17.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Available: Copies:

18.

Business communication today

Bovée, Courtland L., author.

Format:

Books

Publication Date

2018

Excerpt:

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

Available: Copies:

19.

E-commerce : business, technology, society

Laudon, Kenneth C., 1944- author.

Format:

Books

Publication Date

2018

Excerpt:

change, business development, and social issues. A conceptual framework uses the templates of many modern

Available: Copies:

20.

Corporate communication : a guide to theory & practice

Cornelissen, Joep, author.

Format:

Books

Publication Date

2017

Excerpt:

Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media

Available: Copies:

21.

Communication mosaics : an introduction to the field of communication

Wood, Julia T., author.

Format:

Books

Publication Date

2017 2015

Excerpt:

; Public communication ; Mass media ; Digital media and the online world.

Available: Copies:

22.

Digital marketing excellence : planning, optimizing and integrating online marketing

Smith, P. R. (Paul Russell), 1957- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

Available: Copies:

23.

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Available: Copies:

24.

Practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2017

Excerpt:

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

Available: Copies:

25.

Digital media and innovation : management and design strategies in communication

Gershon, Richard A., author.

Format:

Books

Publication Date

2017

Excerpt:

Digital media and innovation : management and design strategies in communication / Gershon, Richard

Available: Copies:

26.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

Available: Copies:

27.

Business writing today : a practical guide

Canavor, Natalie, 1942- author.

Format:

Books

Publication Date

2016

Excerpt:

the digital realm of email, social networking, and social media strategies.

Available: Copies:

28.

Android 6 for programmers : an app-driven approach, 3/E

Deitel, Paul J., author.

Format:

Books

Publication Date

2016

Excerpt:

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

Available: Copies:

29.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Digital media.

Available: Copies:

30.

Media and journalism : new approaches to theory and practice

Bainbridge, Jason, author.

Format:

Books

Publication Date

2015

Excerpt:

Media and journalism : new approaches to theory and practice / Bainbridge, Jason, author.

Available: Copies:

31.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising media planning.

Available: Copies:

32.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

33.

Customer relationship management : concepts and technologies

Buttle, Francis.

Format:

Books

Publication Date

2015

Excerpt:

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Available: Copies:

34.

Communications law

Burns, Yvonne, author.

Format:

Books

Publication Date

2015

Excerpt:

Mass media -- Law and legislation -- South Africa.

Available: Copies:

35.

Marketing : an introduction

Armstrong, Gary (Gary M.), author.

Format:

Books

Publication Date

2015

Excerpt:

, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for

Available: Copies:

36.

Sports in society : issues and controversies

Coakley, Jay.

Format:

Books

Publication Date

2014

Excerpt:

Sports -- Social aspects -- Africa, Southern.

Available: Copies:

37.

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12

Available: Copies:

38.

A guide to service desk concepts

Knapp, Donna, author.

https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

Available: Copies:

39.

Effective business communication in organisations : preparing messages that communicate

Fielding, M. L. (Michael L.), author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

40.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other

Available: Copies:

41.

Communicating for results : a Canadian student's guide

Meyer, Carolyn, 1962- author.

Format:

Books

Publication Date

2014

Excerpt:

-- Oral communication -- Social media and networking.

Available: Copies:

42.

Effective business communication in organisations : preparing messages that communicate

Fielding, M. L. (Michael L.), author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site

Format:

Books

Publication Date

2014

Excerpt:

engage in effective business communication. Social media and new communication forms, however, come with

Available: Copies:

43.

Intercultural communication for everyday life

Baldwin, John R., 1960-

Format:

Books

Publication Date

2014

Excerpt:

social action. The book brings together a group of authors from diverse backgrounds (rhetoric, media

Available: Copies:

44.

Creative strategy in advertising

Drewniany, Bonnie L., author.

Format:

Books

Publication Date

2014

Excerpt:

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

Available: Copies:

45.

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Available: Copies:

46.

The small business online marketing handbook : converting online conversations to offline sales

Tsai, Annie, 1979-

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg

Format:

Books

Publication Date

2013

Excerpt:

With the proliferation of social media and the consumer voice on the web, small business owners need to

Available: Copies:

47.

E-business

Schneider, Gary P., 1952-

Format:

Books

Publication Date

2012

Excerpt:

in China and the developing world, social media and online marketing strategies, technology

Available: Copies:

48.

Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

Mass media -- Social aspects.

Available: Copies:

49.

Corporate communication : a guide to theory and practice

Cornelissen, Joep.

Format:

Books

Publication Date

2011

Excerpt:

communication. Leadership and change communication -- Corporate social responsibility and community relations.

Available: Copies:

50.

Communication and media ethics in South Africa

Hyde-Clarke, Nathalie.

Format:

Books

Publication Date

2011

Excerpt:

Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.

Available: Copies:

51.

Surviving the SA media : building bridges to make the media more accessible

Scher, Marion.

Format:

Books

Publication Date

2009

Excerpt:

Surviving the SA media : building bridges to make the media more accessible / Scher, Marion.

Available: Copies:

52.

Discovering leadership

Billsberry, Jon.

Format:

Books

Publication Date

2009

Excerpt:

leadership, rhetoric, and media responses before and after the September 11th terrorist attacks / Michelle C

Available: Copies:

53.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

Available: Copies:

54.

Ethics in media communications : cases and controversies

Day, Louis A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html

Format:

Books

Publication Date

2006

Excerpt:

Ethics in media communications : cases and controversies / Day, Louis A.

Available: Copies:

55.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

drama series, realistic social drama is especially successful in involving people emotionally. There is

Available: Copies:

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Business communication.

(5)

Marketing.

(4)

Advertising.

(3)

Communication in marketing.

(3)

Communication in organizations.

(3)

Internet advertising.

(3)

Social media.

(3)

South Africa.

(3)

Advertising copy.

(2)

Advertising media planning.

(2)

Business communication -- Handbooks, manuals, etc.

(2)

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(2)

Business writing.

(2)

Communication in management.

(2)

Electronic commerce.

(2)

Hospitality industry -- Marketing.

(2)

Mass media -- Moral and ethical aspects.

(2)

Massenmedien.

(2)

Online social networks.

(2)

Oral communication.

(2)

Tourism -- Marketing.

(2)

Written communication.

(2)

Advertising agencies.

(1)

Advertising layout and typography.

(1)

Africa, Southern.

(1)

Android (Electronic resource)

(1)

Application software -- Development.

(1)

Brand name products.

(1)

Business communication -- Canada -- Textbooks.

(1)

Business communication -- Case studies.

(1)

Business communication -- United States -- Case studies.

(1)

Business writing -- Canada -- Textbooks.

(1)

Communication -- Periodicals.

(1)

Communication -- Philosophy.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in organizations -- Case studies.

(1)

Communication in organizations -- United States -- Case studies.

(1)

Communication.

(1)

Computer industry -- Customer services.

(1)

Computer service industry -- Customer services.

(1)

Computer service industry -- Vocational guidance.

(1)

Computer technical support -- Customer services -- Handbooks, manuals, etc.

(1)

Computer technical support.

(1)

Comunicación social.

(1)

Culture -- Periodicals.

(1)

Customer relations -- Management.

(1)

Digital media.

(1)

Direct marketing.

(1)

Electronic discovery (Law)

(1)

Ethik.

(1)

Freedom of the press -- South Africa.

(1)

Gesellschaft.

(1)

Information technology.

(1)

Intercultural communication.

(1)

Internet -- Social aspects.

(1)

Internet research.

(1)

Internet searching.

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Journalism -- Study and teaching (Higher)

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Journalistic ethics -- South Africa.

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Marketing -- Management.

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Marketing -- Textbooks.

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Mass media.

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Medios de comunicación social y cultura.

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Mobile commerce.

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Mobile communication systems.

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Médias -- Aspect moral.

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Organizational effectiveness.

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Public relations -- South Africa.

(1)

Public relations -- United States.

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Public relations.

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Publicity -- South Africa.

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Sales promotion.

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Small business marketing.

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Social media -- Research.

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Sociology -- South Africa.

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Sports -- Social aspects -- Africa, Southern.

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Sports -- Social aspects -- South Africa.

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Sports -- Social aspects.

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Südafrika.

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