Social media marketing / Tuten, Tracy L., 1967- author.

Social media marketing : a strategic approach. Zahay, Debra L., author.

Social media marketing : a strategic approach / Barker, Melissa S., author.

Mass media -- Social aspects -- Periodicals.

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

reviews, this edition includes new coverage of social media,discussion of current industry trends, and

content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video

, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer

commerce -- Enhancing organizational communication and collaboration using social media -- Enhancing

; Public communication ; Mass media ; Digital media and the online world.

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

Communication in Contemporary Organizations -- Chapter 3: Corporate Communication in a Changing Media

Digital media and innovation : management and design strategies in communication / Gershon, Richard

Digital media.

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

and experiences, and public relations -- Managing digital communications: online, social media, and

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Mass media -- Law and legislation -- South Africa.

Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

engage in effective business communication. Social media and new communication forms, however, come with

-- Oral communication -- Social media and networking.

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

engage in effective business communication. Social media and new communication forms, however, come with

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

With the proliferation of social media and the consumer voice on the web, small business owners need to

Mass media -- Social aspects.

Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.

Surviving the SA media : building bridges to make the media more accessible / Scher, Marion.

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product