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1. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
marketing from a team perspective, examining each hospitality department and its role in the marketing
Available: Copies:
2. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3
Available: Copies:
3. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
organisation? What role does marketing communication play in the marketing mix? How does social media impact
Available: Copies:
4. 
Cover image for Purchasing and supply chain management
Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Special topics; 14 Supplier management: cost approaches and techniques; 15 Purchasing, corporate social
Available: Copies:
5. 
Cover image for The political economy of social welfare policy in Africa : transforming policy through practice
The political economy of social welfare policy in Africa : transforming policy through practice
The political economy of social welfare policy in Africa : transforming policy through practice
by 
Triegaardt, Jean, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
The political economy of social welfare policy in Africa : transforming policy through practice /
Available: Copies:
6. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
, including: International advertising Campaign evaluation The changing role of media planning in agencies, to
Available: Copies:
7. 
Cover image for Social policy : theory and practice
Social policy : theory and practice
Social policy : theory and practice
by 
Spicker, Paul, author.
View this book online, via VLeBooks, both on- and off-campus
This title is also available as an eBook. Click here.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
Social policy : theory and practice / Spicker, Paul, author.
Available: Copies:
8. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
Available: Copies:
9. 
Cover image for Sports in society : issues and controversies
Sports in society : issues and controversies
Sports in society : issues and controversies
by 
Coakley, Jay.
Format: 
Books
Publication Date 
2014
Excerpt: 
Sports -- Social aspects -- Africa, Southern.
Available: Copies:
10. 
Cover image for Organizational change, leadership and ethics : leading organizations toward sustainability
Organizational change, leadership and ethics : leading organizations toward sustainability
by 
By, Rune Todnem.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social responsibility of business.
Available: Copies:
11. 
Cover image for Strategic human resource management
Strategic human resource management
by 
Truss, Catherine.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024755444&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2012
Excerpt: 
issues -- 7.5.1. The role of line managers -- Conclusion -- 8. SHRM and performance -- 8.1. Introduction
Available: Copies:
12. 
Cover image for Retailing management
Retailing management
Retailing management
by 
Levy, Michael, 1950- author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Edition of Retailing Management emphasizes five important developments in retailing: the increasing role
Available: Copies:
13. 
Cover image for Communication and media ethics in South Africa
Communication and media ethics in South Africa
Communication and media ethics in South Africa
by 
Hyde-Clarke, Nathalie.
Format: 
Books
Publication Date 
2011
Excerpt: 
, communitarianism and the public sphere -- Press councils and the role of the ombudsman -- Southern African press
Available: Copies:
14. 
Cover image for Corporate finance for business
Corporate finance for business
Corporate finance for business
by 
Marney, John-Paul.
Companion Website http://www.oxfordtextbooks.co.uk/orc/marney/
Format: 
Books
Publication Date 
2011
Excerpt: 
-- corporate governance and corporate ethics -- 1.7.The role of finance in the wider world -- how far do the
Available: Copies:
15. 
Cover image for Contemporary issues in human resource management : gaining a competitive advantage.
Contemporary issues in human resource management : gaining a competitive advantage.
Contemporary issues in human resource management : gaining a competitive advantage.
by 
Brewster, Chris.
Table of contents lizenzfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016766601&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
competitive advantage -- 3. Human resources and leadership -- 4. The strategic role of human resource
Available: Copies:
16. 
Cover image for Managing airports : an international perspective
Managing airports : an international perspective
Managing airports : an international perspective
by 
Graham, Anne, 1958-
Table of contents Kostenfrei
to access electronic resource
Format: 
Books
Publication Date 
2008
Excerpt: 
facilities -- Airport competition and the role of airport marketing -- The economic and social impact of
Available: Copies:
17. 
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
drama series, realistic social drama is especially successful in involving people emotionally. There is
Available: Copies:
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