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Print
byĀ 
Datamonitor (Firm)
Format:Ā 
Electronic Resources
Publication DateĀ 
2025 2024 2023 2022 2021
Excerpt:Ā 
Datamonitor business information centre <Aug. 15, 2003>
Available: Copies:
2.Ā 
Cover image for Principles of marketing
byĀ 
Kotler, Philip, author.
Format:Ā 
Books
Publication DateĀ 
2024
Excerpt:Ā 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
byĀ 
Cant, M. C. (Michael Colin), 1957- editor.
Format:Ā 
Books
Publication DateĀ 
2024
Excerpt:Ā 
-- Marketing in emerging and developing countries-- Services marketing-- Business-to-business marketing
Available: Copies:
4.Ā 
Cover image for Principles of marketing
byĀ 
Kotler, Philip, author.
Format:Ā 
Books
Publication DateĀ 
2021
Excerpt:Ā 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
5.Ā 
Cover image for Information systems today : managing in the digital world.
byĀ 
Valacich, Joseph S., 1959- author.
Format:Ā 
Books
Publication DateĀ 
2018
Excerpt:Ā 
Information storage and retrieval systems -- Business.
Available: Copies:
6.Ā 
Cover image for Fundamentals of information systems
byĀ 
Stair, Ralph M., author.
Format:Ā 
Books
Publication DateĀ 
2016
Excerpt:Ā 
Fundamentals of information systems / Stair, Ralph M., author.
Available: Copies:
7.Ā 
Cover image for Marketing management
byĀ 
Kotler, Philip, author.
Format:Ā 
Books
Publication DateĀ 
2016
Excerpt:Ā 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
8.Ā 
Cover image for BABOK : a guide to the business analysis body of knowledge
byĀ 
International Institute of Business Analysis, issuing body.
Format:Ā 
Books
Publication DateĀ 
2015
Excerpt:Ā 
Business information services.
Available: Copies:
9.Ā 
Cover image for Big data analytics strategies for the smart grid
byĀ 
Stimmel, Carol L., 1965-
Format:Ā 
Books
Publication DateĀ 
2015
Excerpt:Ā 
circumstances. However, with the advent of the information-enabled, two-way grid, we have an opportunity to meet
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10.Ā 
Cover image for Social media explained : untangling the world's most misunderstood business trend
byĀ 
Schaefer, Mark W.
Format:Ā 
Books
Publication DateĀ 
2014
Excerpt:Ā 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
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byĀ 
Van Heerden, Neels, 1957- editor.
Format:Ā 
Books
Publication DateĀ 
2014
Excerpt:Ā 
in personal selling -- 13. Selling of services -- 14. Personal selling in business markets -- 15
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12.Ā 
Cover image for Business transformation : a roadmap for maximizing organizational insights
byĀ 
Zeid, Aiman, author.
Format:Ā 
Books
Publication DateĀ 
2014
Excerpt:Ā 
Business transformation : a roadmap for maximizing organizational insights / Zeid, Aiman, author.
Available: Copies:
13.Ā 
Cover image for Principles of marketing
byĀ 
Kotler, Philip (Philip J.), 1931-
Format:Ā 
Books
Publication DateĀ 
2014 2013
Excerpt:Ā 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
14.Ā 
Cover image for Marketing
byĀ 
Kotler, Philip, 1931-
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
advantage -- PART 2. Understanding the market. The global marketing environment -- Information management
Available: Copies:
byĀ 
Smith, Gordon V., 1937- author.
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
, brands, and the products and services they represent -- Valuation basics ; The business enterprise
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16.Ā 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
byĀ 
Shelton, Ted, 1966-
Format:Ā 
Books
Publication DateĀ 
2013
Excerpt:Ā 
Business models for the social mobile cloud : transform your business using social media, mobile
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17.Ā 
Cover image for Green IT strategies and applications : using environmental intelligence
byĀ 
Unhelkar, Bhuvan.
Format:Ā 
Books
Publication DateĀ 
2011
Excerpt:Ā 
Data processing service centers -- Environmental aspects.
Available: Copies:
18.Ā 
Cover image for Embedded librarians : moving beyond one-shot instruction
byĀ 
Kvenild, Cassandra.
Format:Ā 
Books
Publication DateĀ 
2011
Excerpt:Ā 
Information literacy -- Study and teaching (Higher)
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19.Ā 
Cover image for Socio-technical networks : science and engineering design
byĀ 
Hu, Fei.
Format:Ā 
Books
Publication DateĀ 
2011
Excerpt:Ā 
COMPUTER-SUPPORTED COOPERATIVE WORK, CSCW (BUSINESS ECONOMICS)
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20.Ā 
Cover image for Principles of marketing
byĀ 
Kotler, Philip.
Format:Ā 
Books
Publication DateĀ 
2010
Excerpt:Ā 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
21.Ā 
Cover image for Handbook on business information systems
byĀ 
Gunasekaran, A.
Format:Ā 
Books
Publication DateĀ 
2010
Excerpt:Ā 
Handbook on business information systems / Gunasekaran, A.
Available: Copies:
22.Ā 
Cover image for Marketing management
byĀ 
Kotler, Philip.
Format:Ā 
Books
Publication DateĀ 
2009
Excerpt:Ā 
marketing strategies and plans -- pt. 2. Capturing marketing insights -- Gathering information and scanning
Available: Copies:
23.Ā 
Cover image for Administrative assistant's and secretary's handbook
byĀ 
Stroman, James.
Format:Ā 
Books
Publication DateĀ 
2008
Excerpt:Ā 
-- Numerals -- Bookkeeping and accounting -- Business taxes -- Banking -- Special business and financial
Available: Copies:
24.Ā 
Cover image for Business information systems : technology, development and management
byĀ 
Bocij, Paul.
Format:Ā 
Books
Publication DateĀ 
2008
Excerpt:Ā 
Business information systems : technology, development and management / Bocij, Paul.
Available: Copies:
25.Ā 
Cover image for Writing and reporting the news
byĀ 
Lanson, Jerry.
Format:Ā 
Books
Publication DateĀ 
2008
Excerpt:Ā 
services -- Education -- Business and labor -- Science, medicine and the environment -- Broadcast
Available: Copies:
26.Ā 
Cover image for Marketing
byĀ 
Etzel, Michael J.
Format:Ā 
Electronic Resources
Publication DateĀ 
2007
Excerpt:Ā 
-- Business markets and buying behavior -- Market segmentation, targeting and positioning -- Marketing
Available: Copies:
27.Ā 
Cover image for The fortune at the bottom of the pyramid
byĀ 
Prahalad, C. K.
Format:Ā 
Books
Publication DateĀ 
2006
Excerpt:Ā 
International business enterprises -- Social aspects -- Developing countries.
Available: Copies:
29.Ā 
Cover image for Principles of marketing
byĀ 
Kotler, Philip.
Format:Ā 
Books
Publication DateĀ 
2006
Excerpt:Ā 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
30.Ā 
Cover image for Business information systems : technology, development and management for the e-business
byĀ 
Greasley, Andrew.
Format:Ā 
Books
Publication DateĀ 
2006
Excerpt:Ā 
Business information systems : technology, development and management for the e-business / Greasley
Available: Copies:
31.Ā 
Cover image for Say it right in French
byĀ 
Easily Pronounced Language Systems.
Format:Ā 
Books
Publication DateĀ 
2006
Excerpt:Ā 
-- Health -- Business Travel -- General Information -- Dictionary -- "Thanks" in 16 Languages -- Index
Available: Copies:
byĀ 
Lan, Yi-chen, 1969-
Format:Ā 
Books
Publication DateĀ 
2005
Excerpt:Ā 
Global information society : operating information systems in a dynamic global business environment /
Available: Copies:
33.Ā 
Cover image for Your client's story : know your clients and the rest will follow
byĀ 
West, Scott, 1959-
Format:Ā 
Books
Publication DateĀ 
2005
Excerpt:Ā 
your business -- They mean business: dialogues with the small business owner -- The new retirement
Available: Copies:
34.Ā 
Cover image for Introduction to operations and supply chain management
byĀ 
Bozarth, Cecil C.
Format:Ā 
Books
Publication DateĀ 
2005
Excerpt:Ā 
Business logistics.
Available: Copies:
byĀ 
Cant, M. C. (Michael Colin), 1957-
Format:Ā 
Books
Publication DateĀ 
2004
Excerpt:Ā 
in business markets -- Information and communication technology.
Available: Copies:
36.Ā 
Cover image for The value factor : how global leaders use information for growth and competitive advantage
byĀ 
Hurd, Mark.
Format:Ā 
Books
Publication DateĀ 
2004
Excerpt:Ā 
Business information services.
Available: Copies:
37.Ā 
Cover image for Introduction to online accounting & financial research : search strategies, research case study, research problems, and data source evaluations and reviews
byĀ 
Klopper, Susan.
Format:Ā 
Books
Publication DateĀ 
2004
Excerpt:Ā 
Accounting -- Information services.
Available: Copies:
38.Ā 
Cover image for Principles of marketing
byĀ 
Kotler, Philip.
Format:Ā 
Books
Publication DateĀ 
2004
Excerpt:Ā 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
39.Ā 
Cover image for Personal selling
byĀ 
Cant, M. C. (Michael Colin), 1957-
Format:Ā 
Books
Publication DateĀ 
2004
Excerpt:Ā 
in business markets -- Information and communication technology.
Available: Copies:
40.Ā 
Cover image for Business information systems : technology, development, and management for the E-business
Inhaltsverzeichnis Business information systems
Format:Ā 
Books
Publication DateĀ 
2002
Excerpt:Ā 
Business information systems : technology, development, and management for the E-business /
Available: Copies:
41.Ā 
Cover image for Effective marketing : creating and keeping customers
byĀ 
Zikmund, William G.
Format:Ā 
Books
Publication DateĀ 
2002
Excerpt:Ā 
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
Available: Copies:
42.Ā 
Cover image for Basic marketing : a global-managerial approach
byĀ 
Perreault, William D., Jr.
Format:Ā 
Books
Publication DateĀ 
2002
Excerpt:Ā 
-- Improving decisions with marketing information -- Elements of product planning for goods and services
Available: Copies:
43.Ā 
Cover image for Internet marketing
byĀ 
Hofacker, Charles F.
Format:Ā 
Books
Publication DateĀ 
2001
Excerpt:Ā 
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information
Available: Copies:
44.Ā 
Cover image for Multimedia literacy
byĀ 
Hofstetter, Fred T. (Fred Thomas), 1949-
Format:Ā 
Books
Publication DateĀ 
2001
Excerpt:Ā 
-- Politics -- Virtual Campaigning -- Consumer Information -- Other Government Services -- Medicine and
Available: Copies:
45.Ā 
Cover image for Marketing in travel and tourism
byĀ 
Middleton, Victor T. C.
Format:Ā 
Books
Publication DateĀ 
2001
Excerpt:Ā 
-- dynamic business environment: factors influencing demand for tourism -- dynamic business environment
Available: Copies:
byĀ 
Kotler, Philip.
Format:Ā 
Electronic Resources
Publication DateĀ 
2001
Excerpt:Ā 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
47.Ā 
Cover image for Marketing : best practices
byĀ 
Czinkota, Michael R.
Format:Ā 
Books
Publication DateĀ 
2000
Excerpt:Ā 
marketing -- Marketing research and information systems -- Consumer behavior -- Business-to-business
Available: Copies:
48.Ā 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
byĀ 
Woods, John A.
Format:Ā 
Books
Publication DateĀ 
1999
Excerpt:Ā 
Streetwise business letters : 2,500 professionally written letters that will bring success to your
Available: Copies:
49.Ā 
Cover image for A practical guide for translators
byĀ 
Samuelsson-Brown, Geoffrey, 1940-
Format:Ā 
Books
Publication DateĀ 
1998
Excerpt:Ā 
-- Running a translation business -- Marketing your services -- Your working environment and the tools of the
Available: Copies:
50.Ā 
Cover image for Marketing management : analysis, planning, implementation, and control
byĀ 
Kotler, Philip.
Format:Ā 
Books
Publication DateĀ 
1997
Excerpt:Ā 
Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business
Available: Copies:
51.Ā 
Cover image for Basic marketing : a global-managerial approach
byĀ 
Perreault, William D.
Format:Ā 
Books
Publication DateĀ 
1996
Excerpt:Ā 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies:
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