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1. 
Cover image for Marketing
Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications
Available: Copies:
2. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning
Available: Copies:
4. 
Cover image for Retailing management
Retailing management
Retailing management
by 
Levy, Michael, 1950-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1609345
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
developments in retailing by highlighting globalization, customer relationship management (CRM) programs, multi-channel
Available: Copies:
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