Consumer research methods / Fitchett, James, editor of compilation.

Consumer market research handbook Worcester, Robert

Consumer market research handbook / Worcester, Robert M.

Consumer market research handbook / Worcester, Robert M.

Qualitative consumer & marketing research / Belk, Russell W., author.

Research in consumer behavior. Vol. 10 / Belk, Russell W.

Educational research : fundamentals for the consumer / McMillan, James H.

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Product innovation toolbox : a field guide to consumer understanding and research / Beckley

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Consumer insight : how to use data and market research to get closer to your customer / Stone

Consumer culture theory / Conference on Consumer Culture Theory (2006 : Notre Dame University)

Monographs of the Journal of consumer research ;

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders

Acceptance Model (TAM): Antecedents and Consequences/ The Consumer Culture Theory (CTC) Research Tradition

of advertising research -- Uses of advertising research -- Research ethics.

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Consumers -- Attitudes.

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-- Marketing research -- Consumer behaviour -- Market segmentation, targeting and positioning -- Segmenting

: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in

Handbook of research on gender and marketing / Dobscha, Susan, editor.

Consumer behavior -- Cross-cultural studies.

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

Consumer behavior / Schiffman, Leon G., author.

-- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer Psychology -- The

situation -- 4. Consumer behaviour and consumer decision making -- 5. Introduction to marketing research

laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials

relations management -- Public relations and the consumer -- Business-to-business public relations -- Public

-- Part 2: Analyzing market opportunities -- Consumer decision making -- Business marketing -- Segmenting

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

Consumers -- Attitudes.

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

-- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile

visibility, including a discussion of the strengths and limitations of stereotype research and the quest for

Traditional Marketing Concepts -- Summary -- Research Directions -- Research Highlight: Netnography -- Case

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.

Research methods for counseling : an introduction / Wright, Robert J., 1945-

Consumers -- Research.

-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing

Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor

Evaluation research (Social action programs)

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

success. This first section shows how to research products, understand consumer behavior, analyze

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

Young adult consumers.

and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

inspire future research. The main themes covered include consumer theory, the theory of the firm, the

Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.

The essentials of marketing research / Silver, Lawrence S., 1948-

-- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization

Commitment -- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer

Consumer behaviour / Blythe, Jim.

Consumer behavior / Hoyer, Wayne D. author.

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

International consumer behavior in the 21st century : impact on marketing strategy development /

-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

The Arab world unbound : tapping into the power of 350 million consumers / Mahajan, Vijay, 1948-

Marketing research.

-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research

targeted audiences in an evolving media environment -- The Society for Women's Health Research : advocacy

Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.

workforce ; Global public health informatics ; Future trends -- 24. E-research : Preparatory to research

. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About

environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business

-- Employee relations -- Community relations -- Government relations -- Consumer relations -- International

.`Estimating "Tree" Logit Models', Transportation Research Part B, 21B (4), August, 251--67 / Andrew Daly -- 18

Electronic media research series

-- Sales forecasting -- Marketing information systems and research -- Analyzing the environment

? -- Peacocks, Porsches, and Pablo Picasso : why do men go out of their way to avoid a Consumer Reports best buy

Generation Y in consumer and labour markets / Parment, Anders, 1972-

Consumer behaviour / Schiffman, Leon G.

media effects research? / Shanto Iyengar -- Infotainment Inc. : the ascent of a global ideology / Daya

interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a

facility and event management / Sport consumer behavior / Legal considerations in sport management

Environment -- 3. Consumer Buying Behaviour -- 4. Marketing Research -- Pt. 2: Principles of Marketing

responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business

-making -- Analysing the competitive situation -- Information for marketing decision-making and marketing research

Sensory marketing : research on the sensuality of products / Krishna, Aradhna.

Consumers -- Attitudes.

Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.

bone marrow match for a friend, raising millions for cancer research, or electing the current president

Brands and brand management : contemporary research perspectives / Loken, Barbara.

; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales

The field of marketing -- The marketing environment -- Marketing research -- Consumer and business

-- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept

Consumer research.

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

Marketing research.

customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets

Consumer behavior / Schiffman, Leon G.

Counseling and educational research : evaluation and application / Houser, Rick.

-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer

interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources

Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.

Cultural Branding -- 5. The Strategy Discourse and Marketing Studies -- 6. Research, Theory and Resistance

Ethical marketing and the new consumer / Arnold, Chris.

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

Consumer behaviour / Schiffman, Leon G.

advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

-- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research

On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.

Marketing research.

Consumer behavior / Schiffman, Leon G.

marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior

Review of marketing research. Vol. 3 / Malhotra, Naresh K.

Consumers -- Research.

Consumer behaviour in tourism / Swarbrooke, John.

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

Research / Understanding Sport Management Research /

-- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and

-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

The lovemarks effect : winning in the consumer revolution / Roberts, Kevin, 1949-

Consumer behavior / Blackwell, Roger D.

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

Consumer satisfaction -- Evaluation.

-- Digital child pornography: reflections on the need for a critical IS research agenda / Marie Eneman -- An

Consumers -- Research -- Data processing.

Marketing research.

Consumers -- Research -- Methodology.

Consumer behavior.

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and

Human information processing -- Research.

Section 2. The consumer mindset. 4. Package design and the consumer : The silent mind bender ; It

advertising : a research agenda / Virginia Rodrigues Perlado and Patrick Barwise -- Mobile promotional

-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

Affluent consumers -- Psychology.

Market research in practice series

Consumer behaviour / Schiffman, Leon G.

Consumer behavior -- Research.

integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence

The consistent consumer : predicting future behavior through lasting values / Beller, Ken.

New Age consumers -- United States.

The marketing world -- The marketing environment -- Marketing research -- Consumer and business

electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Marketing research -- United States.

Consumer behavior : in fashion / Solomon, Michael R.