Digital gaming and the advertising landscape

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

Branding in Ponzi Investment Scheme

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Gender based programmes final report

Music and its relevance to brand personality amongst the female youth market

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

She is more than the red light

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Trends helping companies evolve

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

Determining if creativity can be taught and if so are we able to sustain the invention of new ideas?

Implications of the Consumer Protection Act for the South African cosmetics industry

The transformation of indigenous South African marriage practices to match the times of the 21st century

An exploration of branding within the Durban underground music industry

A self-study, exploring my practice as a photographer

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

An explorative study into the church marketing and branding of the Christian church

An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The importance of eco-labelling a sustainable tourism destination

Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study

The phenomenon of estate living : branding class in a transforming South Africa

Assessing the efficiency of Chase Software in the Johannesburg-based agency

Metropolis

Microcomputer applications : using WordPerfect, As Easy As and dBASE III PLUS