Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple