Search Results for Consumer research.

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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumers -- Attitudes.

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

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Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

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Strategic management in tourism

Moutinho, Luiz.

CAB eBooks (Restricted to University of Ottawa)
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CAB eBooks http://dx.doi.org/10.1079/9780851992822.0000
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=369431

Format:

Electronic Resources

Publication Date

2000

Excerpt:

and L. Moutinho -- Consumer Behaviour / L. Moutinho -- Tourism Marketing Research / L. Moutinho

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