The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Alcohol affair : the influence of experiential marketing on purchase behaviour

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The eye of the driver : an analysis of what men and women see in luxury cars

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Social behaviors reflect through post modern advertising