Brand spaces : the logo of experience

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

The sensational senses exploring how café interior design influences sensory experience

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry

Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon