Fashion factory : manufactoring desire

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Are international fashion retailers taking aim at Mr Price based brand equity?

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

Fashion branding and social media : the impact of social media on branding in the fashion industry

The effects of the rapidly internationalising South African fashion industry

Key success factors in building an independent fashion brand : a Cape Town perspective

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

Wear your brand : a study on co-branding and brand associations in the fashion industry

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

Contemporary body modification driven by fashion and victorian corsetry

Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa

Massclusivity & co-branding in the retail fashion industry

The avant-garde silhouette and the artistic influence on fashion

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image

A historical overview of the significance and use of veiling in cultural and fashion spheres from origin to the 21st century

An overview from the 1900s onward of the development of women's daywear and the re-introduction of vintage styling into contemporary fashion

Rastafari : its influence on fashion trends from 1960 to 2000 and its continual influence on contemporary fashion

A study of the interrelationship between the characteristics and objectives of fashion design and costume design and their respective influences on each other

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do black diamonds make use of fashion brands to increase their social status?

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

The influence of sacred geometry concerning eastern and western fashion and how it relates to the comtemporary

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

An inside look at launching your career as a fashion photographer

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today