Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

Made in South Africa a study of the Proudly South African marketing campaign

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Building strong brands through Action Research : a case study of the Humphry Baby brand

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

True food : an exploratory study of organic consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

A study of brand memorability and engagement at the South African music festival Oppikoppi

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

South African political parties, manifestos and branding : an explorative study

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

More to the mural : an exploratory study into the Cape Town street art and grafitti community

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

What is on the bottle : a study into key visual elements of South African wine label design and packaging

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

David and Goliath : a study of the South African domestic airline business from a brand health perspective

A study on the experiential exploration of the Birds Café brand

Wear your brand : a study on co-branding and brand associations in the fashion industry

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

How Nike did it : Nike sparking innovations through empathic design : a case study

A study of the interrelationship between the characteristics and objectives of fashion design and costume design and their respective influences on each other

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

A comparative study of the skirt between the 20th and 21st centuries

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

The critical study of aesthetics and the human figure in contemporary South African art

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Framed minds : a study of consumer agency in new media space

Exploratory study into the impact of sensory branding for common household product categories

A Moyo case study : identifying key activities which drive a positive brand image

Critical study in the field of lighting in the interior design : natural versus artificial lighting

A critical study on defective architectural practices