Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Unusual anchors of luxury : luxury brands entering emerging markets

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

The eye of the driver : an analysis of what men and women see in luxury cars

The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!