Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002
Title:
Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002
Author:
Nhlapo, Kwandisiwe.
Personal Author:
Publication Information:
2015.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Copies: