To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

Is there a successful process used by creative agencies in their different departments in order to create successful projects?