Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

How clothing colour affects personal brand communiction and perception

The impact of dual income relationships on the perception of men's image

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personality

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

The relationship between loyalty programmes and the customer perception of the brand

The personal brand identity of women based on the perception of their clothing

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The impact of a city brand on the perceptions of its creative sector

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Perceptions of female beauty in advertising and the influence of society

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Is reality TV challenging and shifting our perceptions and understanding of reality?

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

The perceptions of the brand voodoo within the South African youth market

A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!