Retail therapy : research assignment

Art & design theory and research anthology

Art & design theory and research anthology

Art and design theory of research

Research paper on audio branding

Art and design theory and research 3

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Brand building in the poultry industry alchemy research project

Building strong brands through Action Research : a case study of the Humphry Baby brand

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

The role of ethnographic research in the field of experiental marketing

The development of a framework for postgraduate studies in communication design

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Made in South Africa a study of the Proudly South African marketing campaign

The evolution of Old Spice in a new media environment

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A study into the recent popularity of corsets

The effects of representation of xenophobia on the Sowetan newspaper brand

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Creating shared value and brand sustainability : a South African advertising industry analysis

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

A study on why a person brand becomes more popular after ...

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Evaluating the success of real-time content marketing on twitter during live sporting events

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

How clothing colour affects personal brand communiction and perception

50 shades of black : what does it mean to be beautiful and dark skinned today

Media portrayals of gender stereotypes in cereal box character

Is game simulation adding value towards brand management and leadership in adolescents?

Could the black diamond spending culture have an impact on a brand's health?

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Brand influences on gender roles in home and child care

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

The effects of the rapidly internationalising South African fashion industry

Gender stereotypes : the portrayal of mothers in food television advertisements

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Does crime deter local tourists from visiting Johannesburg?

The eye of the driver : an analysis of what men and women see in luxury cars

The impact of a city brand on the perceptions of its creative sector

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

No press is bad press : exploring the effect of controversial advertising on brand image

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Exploring of the use of design thinking by Cape Town based organisations

Red Bull's "Superman Seat Grab" over the South African energy drink market

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Is reality TV challenging and shifting our perceptions and understanding of reality?

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

How does challenger brand thinking enhance strategic sport sponsorship

The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personality

Should the Vega brand be trusted?

How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

The avant-garde silhouette and the artistic influence on fashion

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development