Shopper marketing in South Africa

South Africa's design identity

South Africa promoting local design

The negligence of art in South Africa

South Africa's unique expression and culture

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

Vernacular design as an expression of the psychosocial context in South Africa post 1994

Celebrity endorsement as a persuasive technique for advertisers in South Africa

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

Made in South Africa a study of the Proudly South African marketing campaign

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

Saving South Africa's youth : building socially responsible brands in financial ...

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

The importane of technology in traditional and online travel agencies in South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

South Africa's political economy : the brand state of our nation

Online retail and the mobile phone in South Africa

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

'Race', brand communications and South Africa : a critical review

The effects of heritage, memory, and identity in brand South Africa

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Awareness campaigns in South Africa : are they effective?

Ballet and contemporary dance in South Africa and how it compares to Europe

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa

The influence of South Africa's political system on graphic design

Theatre and drama in South Africa with reference to stage design

Graphic communication and education's importance to the masses in a contemporary South Africa

South Africa's property market : is the recent rise in the market a boom or a bubble?

Antibranding and comparative advertising : contemporary design in South Africa

Low cost housing as a contemporary art in South Africa

Tuscan, ethnic and Asian influences on contemporary South Africa design

Developing a world-class short-term insurance website for South Africa

Deregulation of the oil industry in South Africa and its impact to South Africa's business

An investigation into the state of photography in South Africa compared with Australia and Britain : programme of study final report

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

The country of origin effect on Proudly South African FMCG products

An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

The development of a framework for postgraduate studies in communication design

The evolution of Old Spice in a new media environment

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The analysis of the Sophiatown brand development

The effects of representation of xenophobia on the Sowetan newspaper brand

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

To like or not to like : an exploration of how South African brands use social media

Creating shared value and brand sustainability : a South African advertising industry analysis

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation of brand names as product names in the South African context

Social enterprise brands within a South African context

A study of brand memorability and engagement at the South African music festival Oppikoppi

What is the South African 'hipster' tribe really?

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

The use of gamification as a marketing communication tool to engage with South African millenials

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

The effects of the rapidly internationalising South African fashion industry

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

Could the black diamond spending culture have an impact on a brand's health?

Does crime deter local tourists from visiting Johannesburg?

South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

An investigation on establishing and developing a new brand within the South African jewellery industry

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

What is on the bottle : a study into key visual elements of South African wine label design and packaging

Building powerful South African brands through sensory branding

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

The art of branding : a cross-country comparative study of two contemporary art galleries

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands