Social media and brand wareness

Analysis Orlando Pirates Football Club make use of social media in building their brand equity

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Leveraging thought leadership through social media to build brand equity for fitness brands

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

To like or not to like : an exploration of how South African brands use social media

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Fashion branding and social media : the impact of social media on branding in the fashion industry

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

Social media and best practice : the consumer-brand relationship

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

Silence as a crisis communications strategy on social media

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Media portrayals of gender stereotypes in cereal box character

Stereotypical images in the media and their effect on society with regard to the negative effect on the genders

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities