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An exploration of consumer tribes and their role in strategic brand communication

An exploration of consumer tribes and their role in strategic brand communication

by

Cressy, Anastacia

Format:

Manuscript

Publication Date

2018

Excerpt:

An exploration of consumer tribes and their role in strategic brand communication / Cressy

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2.

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

by

Olmesdahl, Christel.

Format:

Manuscript

Publication Date

2014

Excerpt:

protect their brand and enforce debranding tactics, against tribes unsuited for the brand / Olmesdahl

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3.

Cover image for What is the South African 'hipster' tribe really?

What is the South African 'hipster' tribe really?

What is the South African 'hipster' tribe really?

by

Cabeleira, Stacey.

Format:

Manuscript

Publication Date

2015

Excerpt:

What is the South African 'hipster' tribe really? / Cabeleira, Stacey.

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